Department Summary
Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, NBC, AMC, A&E, EPIX, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market. And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households.
Sling TV is the #1 Live TV Streaming ServiceSling TV is a next-generation service that meets the entertainment needs of today's contemporary viewers. Visit www.Sling.com . We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are Sling.
Job Duties and Responsibilities
The Marketing Analytics Lead will have a direct impact on growing the Sling International business. They will help optimize performance in Sling media sales by delivering valuable insights and driving productive deals as Sling continues to drive the future of entertainment. We're looking for those with the capability and desire to position themselves and the Sling business for rapid growth.
As part of the Finance, Strategy and Analytics team, the Marketing Analytics Lead will be responsible for analyzing viewership, customer behaviors, evaluating product performance and making appropriate recommendations to media sales, programming, marketing, retention, and digital teams. This includes using advanced statistical models, developing and maintaining analytic infrastructure, rigorous program analysis, creating and running advanced queries and reports, and performing customer analyses.
A person successful in this role will have a good knowledge of not only technical skills but also strong business acumen to enact strong change on the business.
Responsibilities include:

• Analyzing digital and advanced TV campaign performance, identifying actionable insights and opportunities for optimization
• Create models, tools and frameworks to efficiently scale both media sales business and customer retention efforts
• Closely monitoring the digital ad serving system to gain an understanding of inventory and campaign pacing
• Provide support for ad-hoc analytical projects, including customer-level analysis, segmentation analysis, product affinity, and customer profiling analysis
• Work with unstructured data sets and cleanse that data to make recommendations, using various tools like Redshift, Teradata, Tableau, and SQL server

Skills, Experience and Requirements

• A strategic and innovative thinker who is agile and possesses business-focused mindset
• 2+ years with SQL and database skills in SQL
• Strong Google suite skills - Docs, Sheets, Slides, etc.
• Proficiency in Tableau, Python and/or other complex analytical tools a strong plus
• Experience in analyzing data and providing recommendations
• BS, BA or equivalent in Economics, Statistics, Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus; or combination of education and relevant work experience

Salary Range
Compensation: $57,400.00/Year - $94,000.00/Year
Benefits
From versatile health perks to new career opportunities, check out our benefits on our careers website .
Candidates need to successfully complete a pre-employment screen, which may include a drug test.