Lifecycle Marketing Specialist - International at Sling TV

| Greater Denver Area
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Sling TV L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), provides over-the-top television (OTT) services including domestic and international live and Video-On-Demand programming. It is available on televisions, tablets, computers and smartphones. The Sling TV programming portfolio includes content from Disney, ESPN, AMC, Turner, Scripps, EPIX and Maker Studios. Sling International currently provides close to 300 channels in 21 languages across multiple devices to U.S. households. Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit

Job Duties and Responsibilities

The Opportunity
Television is at an inflection point. This is your chance to be a part of a team that is transforming international entertainment by changing the perception of what television is and how and where it can be enjoyed. Driven by the broad appeal of being able to watch live sports, movies and shows anywhere, anytime, Sling TV is the first provider of live television over the internet delivered to multiple devices inside or out of your home.

Job Duties and Responsibilities
The focus of the role will be executing lifecycle marketing strategies to retain, increase ARPU and win back subscribers. Lifecycle marketing communication channels include email, in-app messaging, mobile push messaging and house ads. This role is critical to the success of the lifecycle marketing program and will collaborate with multiple internal departments. A successful candidate is an eager learner ready to roll up their sleeves and dig into campaign execution, lifecycle trends and analysis.

Responsibilities Include:

  • Execute lifecycle marketing channel strategies for all audiences & languages.
  • Manage and update lifecycle schedule & audience list requests.
  • Assist with campaign planning and execution including working with internal processes & teams and tools.
  • Ensure and communicate accurate results.
  • Conduct A/B & multivariate tests.
  • Continuously improve & evolve lifecycle marketing & tools - Stay on top of lifecycle trends and best practices.


Skills - Experience and Requirements

Skills - Experience and Requirements:

  • Experience with email & push notification marketing, campaign tactics and operations
  • Possess a proactive, reliable, and responsible attitude with pristine attention to detail & organizational skills
  • Experience with email and push notification tools, such as: Salesforce Marketing Cloud (Exact Target)
  • Analytical skills; both qualitative & quantitative, and data-driven approach to achieving email marketing performance success
  • Must know how to use Excel and be comfortable with basic to intermediate functions.
  • Knowledge of A/B and multivariate testing preferred; Marketing, Business, or Analytics degree preferred - International experience is a big plus
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