Wordbank is a privately-owned boutique marketing localization agency helping B2C and B2B companies take their products, services and, ultimately, their brands into international markets. 

With the increasing demand for global digital media services and a strategic commitment to growing our digital media team, our Denver office is seeking an online marketing specialist to assist with the execution and development of localized international and domestic PPC programs, on a freelance or part-time basis with medium to longer-term contract-to-hire potential.   

The role initially involves between 40 and 50 hours per month in assisting with the following:

• Account Management & Optimizations
  • Daily management and optimizations for 2 clients with 4 live digital media programs (i.e. market-specific campaigns) running in the Middle East, Latin America and Chinese markets. 
  • Current platforms include Google AdWords and AdRoll; tracking through each vendor’s platform, Google Analytics and Salesforce.
  • Typical management and optimizations include: spend pacing, budget management/reallocation, bid or match type changes, search query reporting, keyword additions and exclusions, GDN placement analysis, GDN placement exclusions and additions, occasional copy edits.
  • Added requirements typically include manual URL trafficking of new or edited creative and back-end lead quality assessment (comparing Salesforce data to vendor data and optimizing based on results).
• Communication & Reporting
  • Monthly pivot table Excel reporting, PowerPoint report compilation and client calls.
  • Monthly budget and IO management with vendor.
  • Weekly email communication typically includes responding to client questions, facilitating account changes, setting up automated reports or providing other relevant program information.

This is an ideal opportunity for an online marketer with demonstrable PPC management experience to gain international exposure within their field.  If you have experience or an interest in the growing global digital marketing field, a passion for languages, can think on your feet, thrive under pressure and want to be part of building something new within a friendly, dynamic organization, we’d love to hear from you.