Job Type
Full-time
Description
Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive visuals within our SightMap, TouchTour and Asset Intelligence product lines allow both property owners and prospective renters to better ensure occupancy and drive revenue.
As our Interactive Email Marketing Manager, you will have the opportunity to be a part of Engrain's marketing department located in Denver, CO. This department strives to perform at the very highest level, driven by a deep sense of purpose in what we do, making sure we never lose sight of the ultimate goal: helping our customers succeed and leading in map technology. We take pride in finding tangible ways to measure success, seeking out new opportunities and developing innovative solutions to reach and exceed our goals.
What you'll do...

• Be the primary tech developer for all email marketing assets including emails, forms, landing pages, microsites, forms, dynamic content, field merges, etc.
• Lead successful implementation of email marketing automation campaigns by working closely with digital designers, marketing leader and marketing operations team to ensure on-point deployment and results
• Recommend and/or Implement custom objects, animation, surveys and personalized content in email campaigns to obtain higher engagement rates
• Use excellent project management skills to coordinate scheduling of campaigns for various stakeholders
• Develop assets used for SEO and paid media campaigns
• Assist the Marketing Operations team in integrating and automating data from Salesforce to email platform for attribution tracking
• Lead the review and assessment of current email platform capabilities
• Research and implement a new email service provider (if needed) to improve efficiencies as the company scales. Must be able to implement and stand-up a new email provider.
• Follow all best practices and adhere to strict email CAN-SPAM compliance for businesses

Requirements
What you offer us...

• Bachelor's degree or equivalent experience
• Experience overseeing automated, B2B, email campaigns that substantially contribute to company revenue
• Deep understanding of segmentation logic from Salesforce CRM to Email Platform
• Experience working with advanced email platforms such as Active Campaign, Pardot, HubSpot, Eloqua or Marketo
• Master knowledge of current email analytics with the ability to make recommendations that drive improved results (Deliverability, Open Rates, CTR, Conversion Rate, Unsubscribe Rates, etc.)
• The desire to stay relevant in an channel that constantly changes with new rules and technologies. Commitment to read, educate and inform the team of updates that impact the efficacy of our campaigns to our addressable market.

What we offer you...

• Salary Disclosure for Colorado: minimum base salary of $80,000 - $85,000. Final offer amount is determined by factors including years and depth of candidate's experience, certifications, and skill set alignment to the job requirements
• Various health, dental and vision insurance plans to choose from
• 2-10 weeks of paid parental leave + additional paid and unpaid leave options
• Up to 18 days annually of PTO & 10 holidays per year
• Dog-friendly office
• 401k match up to 4 percent
• Annual stipend for personal growth through our Grow450 program
• On-site amenities include a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status.