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Head (Director) of Marketing, VictorOps

| Greater Boulder Area

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, customers, having fun and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of our journey!


As the Director of Marketing, (Head for VictorOps), you will be responsible for driving the marketing strategy for the VictorOps product, recently acquired by Splunk. You will lead a cross-functional team including the growth, content, and field marketing groups to design, build and optimize the customer acquisition and demand generation engine across organic and paid digital, content marketing, trade shows, and multi-channel demand generation campaigns. You will be a key part of the leadership for the VictorOps go-to-market team, and will expand marketing driven revenue acquisition activities. You will closely interact with the functional heads of other key GTM roles including Product Marketing, Product Management, Sales, and Customer Success. Additionally, you will work with the broader Splunk organization to use Splunk’s channels, brand, and product portfolio to grow the VictorOps footprint.

As a funnel driven marketer, you will lead the team to define investments and priorities to optimize pipeline creation for the sales team. Using your deep understanding of modern marketing approaches (SEO, SEM, A/B testing, marketing automation, trade-shows and more) you will create an engine for delivering qualified leads.


  • Develop and guide marketing strategy using an analytical approach to inform optimal investments that result in customer acquisition and revenue growth
  • Work closely with marketing operations to develop a “plan of record” against which the marketing organization can measure/report on progress and optimize performance
  • Work closely with the VictorOps go-to-market leadership team (Products, Sales and Customer Success) to deliver on that “plan of record”.
  • Provide strategic leadership to support broader business goals and objectives
  • Provide opportunities for career growth for your teams
  • Drive hiring to allow marketing to scale in a rapid growth environment
  • Control the marketing budget to optimize return on investment, with a keen focus on attributable spend that drives new customer acquisition. Steer the business based on additional investment opportunities that can provide incremental growth
  • Support a culture of growth and optimization with a clear focus on digital acquisition. This includes using data to improve and expand SEO, paid channel acquisition, content investments, website conversions, and mid-funnel engagements


  • 7-10 year with MBA, 10+ years without MBA developing and executing marketing strategies to drive demand for a B2B SaaS product in the IT market segment
  • Proven track-record in building out a marketing team and enabling them to do the best work of their career
  • Proven communicator, oral and written, with confidence to develop and present ideas
  • Deep analytical capabilities
  • Validated track-record motivating and building strong team cohesion
  • Balance of strategic vision and tactical execution
  • High degree of creativity, flexibility, energy and enthusiasm
  • Adept at leading multiple projects and deadlines
  • Experience in both small private startup and larger public company environments preferred
  • Experience with Salesforce and Bizible are a plus

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.


Thank you for your interest in Splunk!

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages


We're centrally located in downtown Boulder, near local coffee shops, restaurants, and hiking trails.

What are VictorOps Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSA programs provide employees the ability to set aside pre-tax dollars to pay for health care and dependent care costs.
Dental Benefits
Vision Benefits
Health Insurance Benefits
All regular, full-time employees have access to medical, dental and vision insurance plans. We offer a variety of plan options so you can choose the plans that best meet your and your family's needs.
Life Insurance
Life and Accidental Death & Dismemberment coverage is fully sponsored to protect you and your loved ones.
Pet Insurance
We offer a 5% discount on certain insurance plans for your furry loved ones.
Retirement & Stock Options Benefits
All regular employees are eligible to participate in our 401(k) plan, currently offered through TransAmerica.
401(K) Matching
Company Equity
Our equity awards give eligible employees the opportunity to own a piece of the company.
Employee Stock Purchase Plan
Our employee stock purchase plan allows you to invest in the company. Eligible employees can purchase stocks at a discounted price using their accumulated payroll.
Performance Bonus
We understand the importance of attracting and retaining the best talent, and therefore offer competitive incentive compensation programs for both our non-sales and sales employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We support you and your loved ones through life's various stages - we offer competitive maternity, paternity and adoption leave programs.
Remote Work Program
Employees are provided with the flexibility and tools needed to be the most effective at getting their jobs done, including remote access, collaboration tools and casual dress.
Vacation & Time Off Benefits
Generous PTO
15 paid vacation days: Work/life balance is important to us. We all need time away from work to recharge, travel, take care of ourselves, and spend time with family and friends.
Paid Volunteer Time
We value giving back to the communities we live & work in just as much as we value the products we create. We offer three (3) paid volunteer days to all regular employees.
Paid Holidays
16 paid company holidays: Work/life balance is important to us. We all need time away from work to recharge, travel, take care of ourselves, and spend time with family and friends.
Paid Sick Days
10 days of sick time: Work/life balance is important to us. We all need time away from work to recharge, travel, take care of ourselves, and spend time with family and friends.
Perks & Discounts
Beer on Tap
Casual Dress
Stocked Kitchen
We offer an array of snacks, drinks, prepared foods & catered meals on certain days of the week.
Some Meals Provided
Fitness Subsidies
We offer discounted gym memberships across the US.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
We encourage our full-time employees to attend job-related courses to build their skills and take charge of their career.
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