Field Marketing Manager at Red Canary

| Greater Denver Area
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Who We Are
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise are preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security. If our mission resonates with you, let’s talk!

What We Believe In
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless

Challenges You Will Solve
As a Field Marketing Manager, you will be responsible for analyzing sales pipeline health, developing relevant insights, and crafting, executing, and measuring campaigns and events to build and progress sales pipeline within your region. As the trusted advisor to sales leadership, you will have an in-depth understanding of the nuances of your region. You will also collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming programs and campaigns.

What You'll Do

  • Have complete ownership of your regions marketing campaigns, events, and programs, from beginning to end. 
  • Plan, build, and assemble event concepts and campaigns based on target customer data using global standard methodologies including allocating budgets, selecting the tactical mix, crafting offers and calls to action, and setting the individual program goals and measurement criteria for all campaigns. 
  • Execute programs while utilizing your creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos.
  • Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals.
  • Own regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize. 
  • Communicate regularly with partners on program results and findings for digital activities and events; aggregate results weekly, monthly and quarterly. 

What You'll Bring

  • Bachelor's degree or equivalent practical experience.
  • 4 years of proven experience in a B2B field marketing role.
  • Experience working in the information security industry.
  • Experience with customer relationship management (CRM) systems, marketing automation tools, and tracking tools.
  • Experience planning and executing marketing programs with cross-functional partners.
  • Experience working towards strategic goals preferred. 
  • Experience with planning and executing multiple, sophisticated marketing programs preferred. 
  • Experience managing agencies, vendors, and large projects preferred. 
  • Experience in enterprise account-based marketing (ABM) preferred. 
  • Experience developing and executing marketing plans for sophisticated accounts preferred. 
  • Excellent problem-solving, strategic, and analytical capabilities preferred. 

Targeted base salary range: $105,000 - 125,000 (depending on experience) + bonus eligibility and equity.

Why Red Canary?
Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:
https://redcanary.com/wp-content/uploads/2021/01/Benefit-Summary-Red-Canary.pdf 

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

Our state-of-the-art HQ is located in the brand new McGregor Square centered in Denver's historic LoDo. From inception we have been hybrid workforce.

An Insider's view of Red Canary

What's something quirky about your company?

On a quarterly basis, we have a companywide gathering that we affectionately call BEASTMODE. It’s a great opportunity for “Canaries” from across the country to come together, level-set on the state of the business, get to know each other better, and build a close knit community trying to make a positive impact on the world.

Dave

Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.

Joe

VP, Customer Security Operations

How does the company support your career growth?

Having an employer that allows me to further my education and expertise in cyber security is invaluable to my long-term goals. Red Canary offers me opportunities to earn new certificates and promotes open communication throughout the company’s extraordinary talent.

Jazmine

Customer Success Manager

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in

Brianne

Director, Marketing

What does career growth look like on your team?

Customer Solutions Engineers possess a blended skillset that intersects business, security and technical. Team members can grow within their role or continue to develop their talents into positions such as technical account manager, security architect, and evangelist.

Robbie

Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Red Canary Benefits Overview

Exceptional healthcare, dental, and vision coverage including fully paid premiums
Unlimited PTO
401k and flex-spending accounts, including an employer-funded HRA
100% employer paid long and short term disability
Monthly stipend for personal fitness and cell phone
Yearly discretionary stipend

Diversity
Documented equal pay policy
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Paid industry certifications

Additional Perks + Benefits

Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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