Zoomies help the world connect — and deliver happiness while doing it. We set out to build the best video conferencing product for the enterprise, and today help people communicate better with products like Zoom Phone, Zoom Rooms, Zoom Video Webinars, Zoom Apps, and OnZoom.

We’re problem-solvers and self-starters, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to dig deep into impactful projects that are changing the way people communicate, and enjoy opportunities to advance your career in a diverse, inclusive environment. 

Description

Zoom is growing at an explosive pace by every measure - revenues, people, innovation, and customers. Led by Eric S. Yuan, the #1 ranked CEO on Glassdoor, our unique culture makes Zoom an awesome place to work. We are expanding teams across the organization. If you are motivated by delivering happiness, come join us at Zoom!

Zoom’s Customer Marketing team is growing! We’re looking for an email marketing manager with experience leading email programs for global brands. As the Email Program Manager, you’ll be tasked with working cross functionally to write, manage, and measure email campaigns to our customer base. The ideal candidate is a self-starter who is comfortable working across multiple teams to lead projects from start to finish. The ideal professional fit is collaborative, analytical, a strategic thinker, and effective influencer. You’ll need exceptional verbal and written communications, ability to drive strategy through data, drive change through influence, and exceptional project management skills are a must for success in this role.

Responsibilities:

• Manage end-to-end execution of email campaigns, developing strategy, building, managing, analyzing, and optimizing email campaigns.

• Build, manage, and measure Pardot nurture campaigns/engagement programs – must understand and be able to build back-end program architecture that allows for flexibility, evolving strategies, new languages/geographies, and other test and learn opportunities.

• Scale customer communications channels through ongoing list management, optimization, and A/B testing

• Execute a thoughtful A/B and multivariate testing regimen (subject lines, layout, creative, time + frequency, segmentation, etc.)

• Collaborate with graphic designers to create and deliver email marketing campaigns

• Proofread emails, with meticulous attention to grammar and spelling

• Segment audiences to ensure delivery of relevant content

• Knowledge of industry best practices for email creative and templates, segmentation, dynamic content, and testing methodologies

• Identify and implement innovative messaging to drive conversions at scale.

• Track and report on program KPIs to provide strategic campaign insights and recommendations

Requirements:

• BA/BS degree or equivalent work experience

• Experience and success working in a cross-functional organization, and a global mindset

• 7+ years of experience running email marketing campaigns

• Must be extremely analytical and data-driven.

• Proficiency with HTML and CSS

• Strong problem solver with self-starter, aka someone who hustles

• A solid understanding of GDPR and CAN-SPAM compliance is required.

• Proficiency in SalesForce Marketing Cloud, Pardot, Tableau, Google Analytics/Optimize, Litmus

• Ability to think critically and make optimization decisions based off of data analytics

• Demonstrated understanding of email marketing best practices

• Skilled in marketing testing, data analysis, and reporting

• Excellent verbal and written communication skills

• Experience in video or web conferencing in the cloud is a plus