Email Marketing Specialist
Department Summary
At SLING TV, we operate at the intersection of culture and invention, redefining the meaning of consumer choice to evolve our product and the medium it helped invent.
More than five years after helping millions of Americans cut the cord and disrupting Pay TV for good, our product continues to thrive because of the culture that helped shape it. We foster opportunity both for our customers and the employees who serve them.
Job Duties and Responsibilities
The Email Marketing role works within the Sling Marketing department, under the Lifecycle Marketing team. The focus of this role will be on supporting execution of lifecycle marketing communications for adhoc and automated acquisition, retention, and winback campaigns. This individual is data-driven, technical, and creative and will collaborate with the Lifecycle team, along with Brand, Programming, Product, and Analytics to drive successful campaigns.
Responsibilities:
- Execute lifecycle adhoc and automated marketing communications via multiple marketing channels (email, in-app message, push) for acquisition, retention, and winback purposes
- Maintain a content calendar of lifecycle marketing efforts around live tv events
- Build target audiences in the CRM platform
- Report on campaign performance and aim to hit KPIs and department goals
- Collaborate with internal and external partners
Skills, Experience and Requirements
- 2+ years' experience in a relevant marketing role
- Bachelor's degree in marketing, communications or related field.
- Excellent organizational and planning skills
- Experience with marketing automation and CRM platforms
Salary Range
Compensation: $51,100.00/Year - $73,000.00/Year
Compensation and Benefits
We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.