Email Marketing Manager at Druva

| Greater Denver Area
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Druva delivers data protection and management for the cloud era. Druva Cloud Platform is built on AWS and offered as-a-Service, delivering globally accessible, infinitely scalable and completely autonomous enterprise data resiliency. Customers drive down costs by up to 50 percent by freeing themselves from the burden of unnecessary hardware, capacity planning, and software management. Druva’s patented cloud architecture transforms backup data into an asset, making it more open and accessible so customers can streamline governance, improve cyber resiliency, and gain critical insights to uncover opportunities and expedite decision

making.


Druva has raised over $350m in venture capital, is trusted by over 4,000 global organizations and protects over 200 PB of data


Summary:

Our high performance marketing team is seeking an experienced Email Marketing Manager. This person will be responsible for defining and executing all aspects of email marketing including email governance, editorial calendar, and production/delivery for all email streams (webinars, field events, drip emails, newsletters, etc). S/he will partner closely with Integrated Marketing peers to design and develop an end-to-end email marketing strategy to support each global campaign and execute them by leveraging industry best practices.


The ideal candidate will have proven experience delivering successful email marketing programs, with excellent B2B tech writing/copy editing skills, strong project management, and expert-level Marketo skills.

Responsibilities:

  • Develop a global email communication plan, targeting prospects and customers, that supports overall campaign goals
  • Create and socialize an email governance and editorial calendar structure for the marketing team
  • Author email content that is in alignment with brand/campaign messaging, IT/tech target audiences, and key use cases
  • Partner closely with the Marketing Operations team to understand the CRM and how best to segment audiences for various email marketing programs
  • Open ticket to setup, QA/test, and schedule email sends via Marketo. If Marketing Operations is unavailable, execute on their behalf with their permission.
  • Plan and execute continuous testing (layout, format, frequency, subject lines, copy, CTAs, personalization, etc.) to optimize email performance that are above industry standards
  • Meet or exceed email marketing KPIs for deliverability, opens, CTOR, and other key metrics 
  • Develop and maintain weekly and quarterly reporting on email performance and share with key stakeholders
  • Assist with copy writing and/or copy editing of other marketing content as requested
  • Project manage other marketing initiatives as they are defined
  • Stay abreast with email marketing and content marketing industry best practices

Minimum Qualifications:


  • Bachelor’s degree with a minimum 4-5 years of experience in marketing communications with a leading IT/SaaS organization
  • Prior experience in email marketing is a must
  • Familiar with email best-practices and compliance (GDPR, CCPA, CAN-SPAM)
  • Expert-level Marketo user highly desired
  • Must have experience with A/B and multivariate testing
  • A self-starter with a can-do attitude 
  • Expert project management skills and attention to detail
  • Excellent written and oral communication skills (writing samples will be requested)
  • Ability to work in a fast-paced environment, balancing multiple priorities with tight deadlines
  • Enterprise software and/or B2B marketing experience is a plus


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • SqlLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SmartsheetManagement
    • WrikeManagement
    • SalesforceCRM
    • salesloftLead Gen

Location

We are Downtown Denver with easy access to transportation and walking distance from neighborhoods like Cap Hill, Golden Triangle, Lodo, Uptown & more.

An Insider's view of Druva

What are some social events your company does?

We have lunch catered daily in the office! We also host quarterly open house events to meet the team and potential new employees. We have holiday parties, team happy hours and lunches. We also have an annual President club trip. This year is in Banff and next year is in Crete!

Kelly

Sales Recruiter

What's the biggest problem your team is solving?

My team is educating and guiding companies and organizations through their cloud journey for data protection and management. We are the first interaction a potential customer has with Druva so we want it to be impactful. Druva keeps businesses modern, simple and scalable as it comes to one of their most important assets.

Samantha

Enterprise Sales Development Representative

How has your career grown since starting at the company?

Druva has allowed me to take my skillset as a sales driven individual, and through training and enablement, has propelled me into a sales leader within the company. The executives at Druva provide guidance in areas of improvement and recognition of success, allowing me to continually grow professionally.

Adam

Manager, Enterprise Sales Development

What is your vision for the company?

Druva is leading the way by creating a platform that spans traditional on-premises data sources, and the new data stores of the cloud, to centralize crucial protection and management services, without burdening organizations with multiple administration points, appliances, software and extended infrastructure.

Dave

VP of Corporate Sales

What makes someone successful on your team?

While our team number is important, we also focus on overcoming challenges and how we handle selling an industry disrupting product under a generally unknown name. Our solution is not something everyone in IT is ready for and therefore we face uphill battles of changing buyers perceptions of what we offer and how it can help.

Dillan

Corporate Account Executive

What are Druva Perks + Benefits

Druva Benefits Overview

Benefits include competive compensation, comprehensive medical, vision and dental, unlimited PTO, 10 paid Hollidays, 401k matching program, and stock options. Some perks include daily catered lunches, weekly happy hours, casual dress code and volunteer opportunities.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Happy Hours
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Paid industry certifications
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