Email Marketing Manager at Checkr (Greater Denver Area, CO or Remote)

| Greater Denver Area | Remote
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Checkr’s mission is to build a fairer future by designing technology to create opportunities for all. We believe all candidates, regardless of who they are, should have a fair chance to work. Established in 2014 and valued at $5B, Checkr is using technology to bring hiring to the next level. Our People Trust Platform uses machine learning to help thousands of companies modernize their background check process and make hiring safer, more efficient, and more inclusive. Some of our customers include Uber, Instacart, Doordash, Netflix, Compass Group, and Adecco.

A career with Checkr is an opportunity to work with some of the best and brightest minds, disrupt an industry for a better future, and give otherwise overlooked candidates access to employment. Checkr has been recognized in Forbes Best Startup Employers and is a top Y Combinator company by valuation

Checkr is looking for a passionate, experienced, growth minded Email Marketing Manager. Our ideal candidate will be excited about growing and scaling our email strategy and plan. They will be responsible for managing our communications out of our Marketo instance, creating and implementing engagement and nurture streams/drips, crafting and optimizing our segmentation (personas/buyers), and maintaining Checkr’s compliance and communication integrity. You will thrive in a detail-oriented environment focused on driving lead generation, brand awareness, creating behavioral change, and driving engagement. You will  own our large volume email marketing calendar and craft strategic campaigns that speak to customers emotionally and rationally, while building and managing a path to email database growth. You will report to the Head of Integrated Campaigns and Programs and partner closely with Marketing, Sales, and Revenue Operations and  will work alongside a team of passionate marketers who are focused on delivering an exceptional experience for prospects &  customers, strong results for our business, in a fun & high-performing environment.

Responsibilities:

  • Develop and manage ongoing optimization of automated email campaigns through comprehensive, measurable A/B and multivariate testing plans.
  • Implement drip campaigns using segmentation strategy and buyer’s journey
  • Apply email best practices and make suggestions to improve channel communications
  • Monitor ongoing email performance, deliverability and overall account reputation to be sure that our emails are getting into the Inbox
  • Conduct ongoing A/B tests of all aspects of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting
  • Develop strategies and implementation plans for lifecycle, triggered, and enhanced personalization using segmentation and predictive modeling; and set goals to meet overall channel revenue and performance targets for email and sms
  • Work with cross-functional teams to build out campaign tests with actionable outcomes
  • Report on what works and what doesn’t using email metrics, Google Analytics and other tools 
  • Upgrade email templates and landing pages using graphics, personalization and other advanced features (dynamic content/imagery)

What you bring:

  • 5+ years experience creating email campaigns and organizing customer segments in an email/CRM platform (Marketo Admin preferred)
  • You have experience with lifecycle marketing tools: email/CRM (Marketo/SFDC) and email design (Litmus, EmailOnAcid)
  • You are familiar with HTML/CSS (or Marketo email editor/Knak editor)
  • You are analytically inclined, have outstanding organizational skills with meticulous attention to detail and strong project management skills
  • Demonstrated understanding of a B2B marketing funnel and how to align campaign strategies with customer journeys
  • Experience creating sales prospecting drips, ABM/X, and email nurture series with automated triggered campaigns
  • Ability to balance multiple projects, prioritize and perform effectively under pressure
  • Deep understanding of email KPIs and how to report on performance
  • Superior oral and written communication skills with an innate attention to detail

The base salary for this position will vary based on geography and other factors.  In accordance with Colorado law, the base salary for this role if filled within Colorado is $91,800-$108,000. 

#LI-Remote

What you get

  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to 25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend, home office stipend

Equal Employment Opportunities at Checkr

Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.   

Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement

Location

Surrounded by hip bars, restaurants and Colorado's State Capitol, there's always something new to see and do near our office!

An Insider's view of Checkr

What’s the vibe like in the office?

After 5 years of working at Checkr, I'm pleased to say that the vibe in the office hasn't changed! It's still a fun, vibrant and progressive environment where I'm constantly learning. If you're energized by smart, humble and ambitious professionals, you'll love Checkr.

Ashley DiRuggiero

Human Resources

How does the company support your career growth?

Checkr has helped me grow in my career with challenging Objectives and Key Results (OKRs) each quarter. Because my individual OKRs are aligned with company-wide stretch goals, achieving them means that I am an integral part of moving the company forward AND getting new experiences under my belt!

Temi Vasco

Accounting

How do your team's ideas influence the company's direction?

The sales team is on the front line with customers which gives us strong customer insights and a tremendous opportunity to shape the product strategy of the company. We bring that feedback to the executive team on a regular basis to influence the company's GTM strategy.

Kristen Faris

VP, Industry Strategy

What are Checkr Perks + Benefits

Checkr Benefits Overview

Checkr provides generous benefits and perks including comprehensive healthcare, unlimited PTO, commuter benefits, gym reimbursement, work from home Wednesday and an annual learning and development allowance.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Nationwide Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Checkr offers equity in the form of Restricted Stock Units (RSUs) that vest over a 4 year period.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary or secondary caretaker.
Flexible Work Schedule
Checkr provides employees with a flexible work schedule that includes flexible start and end times and a company wide initiative to work from home on Wednesdays.
Remote Work Program
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Checkr pays $100 a month for commuter benefits.
Company Outings
Free Daily Meals
We provide free breakfast on Monday. Employees get free lunch and dinner on Monday, Tuesday, Wednesday, Thursday, Friday.
Game Room
Stocked Kitchen
Checkr has a fully stocked kitchen including unlimited drinks, snacks, coffee and tea.
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Checkr reimburses $50 a month for gym memberships.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Checkr has a $2,850 budget per person for additional learning and development.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications

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