At a glance:

• Are you an experienced executive skilled at positioning communications products and solutions at the forefront of the market?
• Can you effectively collaborate with Product Management and other marketing functions to develop and implement innovative product marketing programs?
• Do you desire an influential role in shaping the progress of a technology leader?

Our company:
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
Highlights:
As the Director of Product Marketing, you are passionate about positioning Spectrum Enterprise products and solutions at the forefront of the market. You drive sales by developing and executing product positioning and marketing programs for data communication products, including Internet services, Wide Area Networking, Optical WAVE and Managed Services. You possess in-depth technical knowledge of our products that you use to collaborate with Product Management and marketing functions to implement innovative product marketing programs. You direct campaigns from an office position and travel as needed to meet company objectives. You report to the Vice President of Product Management and Marketing for goals and guidance.
Position benefits:

• Competitive salary with a long-term incentive plan.
• 100% company match 401(k) up to 6%.
• Pretax childcare spending account.
• Paid holidays, vacation days, personal days and sick days.
• Employee discount on spectrum services where available.

What you will do:

• Encourage company-wide excellence and growth by actively and consistently supporting all efforts to simplify and enhance the client experience.
• Achieve marketing objectives by serving as the driving force in defining, creating and delivering our propositions to market.
• Communicate and collaborate effectively with Product Management and other Marketing functions to develop and implement innovative product marketing programs.
• Use technical expertise to translate product features into buyer benefits and transfer them into product requirements, positioning and messaging.
• Develop product-based solutions and create messaging to communicate solution benefits to specific client segments and verticals.
• Identify solution-specific applications and develop target client profiles to create effective campaign roadmaps.
• Drive marketing efforts by developing the product marketing strategy, including target audience prioritization, positioning and messaging.
• Create go-to-market plans to support the launch of new products and features and manage the cross-functional implementation of the plans.
• Guide the product roadmap by taking key client insights to the Product Development team, pinpointing the most critical and strategic needs.
• Identify effective marketing channels for specific programs and activities to enhance sales.
• Work closely with the integrated Marketing team to leverage key marketing tools such as the web, collateral, white papers, events, advertising and PR to develop content for external and internal marketing and promotions activities across all phases of the buyer's journey.
• Use competitive intelligence to develop positioning and incorporate competitive positioning into marketing programs, collateral and sales tools.
• Collaborate with Product Management, equipment manufacturers, Offer Management, Sales, Operations, Marketing Communications and segment Marketing teams to complete projects.
• Guide new market investigations to identify new segments and verticals, including market analysis and client requirements.
• Embody a high-energy, high-integrity and client-driven culture to motivate and influence team members and others in the organization in a positive fashion.
• Exude positive energy to rally the organization behind the goals of disrupting the market, taking share and driving continued growth.

Required keys for success:

• Eight or more years of business-to-business product marketing or related business experience.
• Eight or more years of telecommunications experience.
• Proven history of understanding and translating technical capabilities into solutions.
• Track record of building and fostering relationships by developing, maintaining and strengthening partnerships with others.
• Analytical mindset with the ability to address issues using a logical, systematic, structured approach.
• Knowledge of marketing strategies and procedures.
• Familiar with data communications products and services.
• Strong negotiating, leadership, communication, presentation and interpersonal skills.
• Proven prioritization and organizational skills with the ability to supervise and motivate others while handling multiple projects and tasks.
• Flexibility, creativity and sense of urgency.
• Effective written and spoken English communication skills with all levels of an organization.

How you will stand out from the crowd:

• Dynamic speaker and presenter.
• Experience developing and managing creative product marketing programs and campaigns.
• Proven communication skills.
• Track record of working with senior leaders.

Your education:

• Bachelor's degree in marketing or an equivalent combination of education, training and experience (required).
• Master's degree in business administration (preferred).

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Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
The pay for this position has a salary range of $120,700.00 to $213,900.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.