US-CO-Denver

The Opportunity:

Innovative Senior Marketing Manager who will contribute to and help drive the partner marketing strategy with our partner ecosystem, ranging from establishing a scalable Partner Marketing model, executing on joint marketing campaigns with priority partners, to driving partner participation at our major events and roadshows and working with our field marketing team on local customer events.

Responsibilities:

• Contribute to defining and executing upon strategic joint marketing plans with Marketo partners
• Plan and execute marketing programs such as: joint events, email campaigns, webinars, case studies, and other tactics
• Own the coordination and calendar of partner co-marketing and align shared goals and execution resources with marketing team
• Report and Manage KPIs and partner marketing against objectives and provide analysis of - marketing effectiveness
• Collaborate with partners on needs assessment, program creation and roll-out
• Program & Agenda Planning: Working closely with the team, develop event plans for each event including staffing, agenda, premiums, and marketing activities required to promote the event.
• Coordinate with our Field Marketing team to arrange appropriate technology and service partner participants throughout the year, with an eye to drive an overall solution value proposition by industry or geography.
• Creative Execution: Manage creation of invitations, presentation materials, and follow-up communications.
• Logistics and Onsite Execution: Responsible for seamless execution and production of the events including location scouting, pricing and set-up.

   

  Required Skills/ Experience:
  

• The person we seek must be organized, possess exceptional communicative skills, and have the right mix of creativity balanced with sensibility towards budget restrictions. You should be flexible with change and comfortable in a fast-paced environment. 
• A minimum of 3 years in marketing, experience in event management and coordination in the B2B software industry.
• A passion for events and ability to develop creative angle to maximize value from events.
• Demonstrated event planning skills, specifically in strategic deal-making, with excellent communications and networking ability.
• A+ negotiation skills.
• Ability to address problems and issues constructively to find mutually acceptable and practical solutions with a consciousness toward internal and external customers. 
• Bachelor's Degree (B.A) or equivalent, preferably in Business, Communications, Marketing.

Marketo is an equal opportunity employer.