As a Director of Marketing at Photobucket, you will be responsible for building out a strategic marketing plan and executing on your plan to supercharge revenue growth. You will be responsible for external subscriber acquisition and existing subscriber retention; with direct input on all areas of the SaaS marketing funnel.

• Lead marketing efforts (content and execution) related to external subscriber / customer acquisition (new subscribers)
• Lead all marketing efforts related to Photobucket’s brand (generate awareness through onsite blog, social media and other digital vehicles)
• Lead and execute on increasing overall retention and decreasing monthly churn with existing subscriber base (onsite blog, social media and email)
• Develop go forward marketing strategy and effectively execute on strategy – develop multiple campaigns to be run throughout the year in conjunction with our forecasted subscriber growth
  • Develop segment groups of customers, based on internal user data and qualitative feedback, and build segment-specific content
  • Execute marketing strategy on all transactional phases of SaaS marketing funnel (Awareness, Consideration and Retention)
• Oversight of internal FTE and external contractors responsible for social media content and creative content
• Work in conjunction with COO, Product Manager and Technology team to develop content based on user data
• Owner of other marketing data (though Google Analytics and other tools):
  • Demographics
  • Psychographics
• Provide weekly updates to senior executives and monthly reporting to support CEO in producing monthly board updates
• Provide recommendations on copy and content in an effort to develop a “common” Photobucket brand

Goals:

• Supercharge subscription growth by focusing on external subscriber acquisitions (new subscribers, not currently on the Photobucket platform)
• Develop robust retention strategy to maximize retention of current and future subscriber base
• Develop go forward strategic marketing plan and successfully execute on content / creative creation
• Additional goals to be established within the first month of starting the role

KPIs:

• Overall external conversion rates in multiple channels (retargeting, social, paid and other vehicles)
• Overall retention of existing subscriber base on monthly churn
• Overall volume of new subscribers (not existing Photobucket users)
• Organic search volume (SEO strategy)
• Cost per acquisition
• Additional KPIs to be established once in the role

About You:

• 5-7+ years’ experience with proven track record of top line growth through marketing function
• Direct-to-consumer, transactional-based marketing experience
• Must have B2C SaaS experience where customer pays monthly recurring fees for such services - no exceptions to this requirement
• Candidate has hands-on experience overseeing customer acquisition channels and accountability for the user experience journey through customer monetization
• Entrepreneurial-minded individual that’s willing to work on a small team and take on various marketing-related roles
• Problem solver and self-starter that isn’t afraid to share their opinion
• Ability to think outside the box and collaborate with all teammates
• Proven track record of leading marketing growth for a small to mid-size company

About Photobucket

This is who we are...

1. Members 1st - We are committed to delivering the best overall experience to our Members
2. Extreme Ownership - We are passionate about what we do and we’re eager to take it further
3. Continuous Innovation - We are objectively critical and curious to foster growth
4. Team Oriented - We take a collaborative and informative approach to solving problems
5. Enthusiastic for Success - We are solutions oriented, positive and make it fun

Photobucket is a leading site for image sharing, hosting and storage solutions for your images. With 16 years of experience and a passionate following, we are accelerating our innovation in the photos space with a new platform to deliver more value to our subscribers and help everyone share and enjoy their digital photos. Join our growing team in our Denver offices! Photobucket offers a full package of benefits including: medical, vision, dental, gym reimbursement, etc.