Director of Marketing
Team: Marketing
Position: Director of Marketing
Location: Denver, CO
Company Overview: AdCellerant is a tech enabled services company focused on making Madison Avenue level digital advertising solutions available to Main Street marketers. We focus on finding the smartest, most experience candidates, that are a perfect fit for the position, and the company’s culture. As a company, we focus on our team above everything else and know if our team is motivated all the company’s business objectives can be achieved. After 5 years, our focus on team first has led to being recognized as an Inc. Magazine “Best Workplace” for two years running and a Denver Business Journal “Best Workplace.”
Over the last 5 years AdCellerant has grown from a few founders to a team of 41 talented, hard working individuals leading the industry in supporting local marketers. This team helps execute sophisticated digital advertising campaigns in Programmatic, Native, Video, Mobile, Search Engine Marketing, Email, and Search Engine Optimization.
Now active in 5 countries and over 300 markets the AdCellerant team is looking to hire a Vice President/Director of Marketing to help guide the brand through the company’s future business endeavors. The Director of Marketing will be responsible for developing the marketing plan, executing that plan and delivering on business objectives tied to growth. This individual will be a self-starter, hard worker and independent in their work. AdCellerant is focused on growing more than 4x over the next 3 years and the Director of Marketing will play a key role in how the company evolves moving forward.
Job Responsibilities
- Strategy: Work with the executive team to define the voice of AdCellerant, more narrowly define messaging, value statements, and overall company mission.
- Execution: Work with sales, operations, product, business development, and technology to frame a supporting marketing strategy that helps execute the company’s strategy.
- Planning: Partner with AdCellerant’s advertising agency to develop and evolve the AdCellerant marketing plan from its currently nascent state to a mature plan that can help the company accomplish its goals and objectives.
- Content Creation: Position will be responsible for creating content for PR, Social Channels, HARO apps, Awards Applications, and more. Writing will be a critical component of a successful team member.
- Marketing Campaign: The Director of Marketing will be responsible for working with the AdCellerant team to build an enterprise marketing campaign, measure it’s results, and optimize towards improved overall performance.
- Communication: Being able to take the complicated and make it simple for our partners, their clients, and the public.
- Reporting: Providing status updates to the executive team weekly and quarterly business updates.
- Team Building: As a growing company we hope that all individuals will contribute to the future growth and acceleration of our business. What are your ideas to help us grow another 10x in the next year?
- Troubleshooting: When problems arise, it will be necessary to perform troubleshooting steps to ensure that issues are properly resolved. Also, it will be part of your responsibility to document best practices so if the same issue arises in the future the team is better prepared to handle it.
Qualifications
- 8+ years in a brand marketing capacity at a digital advertising company with responsibility over the overall marketing objectives of the company
- 4+ years working and communicating with clients or internal customers focused on data, operations and/or performance conversations
- Experience with the in-bound marketing applications as well as CRM related products building drip campaigns through marketing automation
- Experience driving creative and associated marketing execution to build and reinforce the company’s brand message
- Excellent writing skills and interpersonal skills
- Experience pushing PR and developing story angles to garner editorial interest
- Thrive as an independent contributor, ability to problem solve and build things from the ground up
Benefits
- AdCellerant offers full time employees paid vacation, paid sick days, health/dental/vision benefits, 401k retirement plan, company equity program, paid paternity leave, flexible work environment, and most importantly a fun downtown Denver location.