• Drive engagement of users from initial email capture thru win-back
• Use a data driven approach to deign the optimal contact strategy across all touchpoints - email, site, classes, direct mail etc.
• Partner with cross functional teams such as Product Marketing, Product Management and content to get the right message to the right user at the right time
• Develop the optimal engagement model for talent/instructors that empowers a differentiated and engaging experience
• Ensure that customer engagement programs are driving business value as measured by impact (top line and bottom line)
• Develop a build a high performance engagement marketing team
• Leverage “customer first” approach to all engagement so we align the right message to the right channel at the right time
• Partner with content/production team to ensure that class real estate both in video and on site is utilized as effectively as possible to drive engagement with the service (cross sell/upsell other content with relevant placements
• Develop business case and execute on new channels to improve customer engagement and LTV (ie SMS)
• Own relationships with email service providers, SMS providers, direct mail partners to ensure that Bluprint has been in class service and quality
• Proven success building and managing multi-million dollar marketing budget and revenue
• Proven success building and managing marketing team
• Proven success developing and optimizing marketing operations to maximize resource utilization

Basic Qualifications: