Director of Demand Generation

| Greater Denver Area
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Director of Demand Generation


This key team member will own the strategy development and execution for customer acquisition and demand generation. His or her top goal will be to generate as many SQLs as possible, driving long term revenue growth.


Responsibilities: 


  • Collaborate closely with the VP Marketing and SVP Revenue on the broader marketing strategy to build a robust pipeline of MQLs and SQLs.
  • Develop methods to track and evaluate the performance of marketing campaigns & lead scoring. This includes data collection, real-time interpretation of results, best practices and processes, and scalable systems. 
  • Create optimization strategies for cold email outreach, nurture streams, segmentation, and data enhancement. 
  • Develop customized landing pages and optimize funnel testing to continuously improve conversion.
  • Create compelling emails and newsletters segmented to specific audiences. Know what makes a great email, which partners/programs handle compliance, how to handle massive and frequent pushes, and which technologies to employ
  • Develop a deep understanding of buyers, pain points, value propositions and driving marketing campaigns that resonate with our target audience.
  • Evaluate and implement marketing technology tools to streamline marketing processes and improve performance. 
  • Define targets and metrics to measure success for all growth initiatives, as well as forecast longer-term targets for marketing contribution to pipeline and revenue.
  • Work closely with the sales team and continue to build a strong working relationship between the teams.

Qualifications: 

  • Located in (or willing to relocate to) Denver 
  • 2+ years growth or acquisition marketing experience for a SaaS-based business
  • Strong knowledge of paid acquisition channels, email marketing, reporting and measurement, as well as more tactical understanding of list building
  • Experience with a wide variety of marketing technology solutions.
  • Desire to add to a high-growth, entrepreneurial culture
  • Data and metrics-driven mindset; bias towards action and a focus on results
  • Ability to work in an expanding and changing environment
  • Constant learner, driven to learn the newest trends and tools in SaaS
  • Strong verbal communication skills with consultative professional business acumen
  • Knowledge of the industry and market
  • Bachelor’s Degree or equivalent

Why Work for Us:

  • Best in class onboarding and training
  • Competitive base salary plus uncapped commission
  • Ability to grow within the organization 
  • Career performance incentives 
  • Competitive benefits - Medical, dental, vision, 401k
  • Paid time off (PTO)
  • Team building - Happy hours, team outings, rec sport leagues, and more

Signpost is growing! With our recent late stage financing we are adding talent across the entire organization! Are you ready to be a part of the team that takes us to the next level?

 Signpost is one of the nation's fastest-growing startups with over 9,000 clients and growing! We have been featured in Forbes, Tech Crunch, Inc., and The Wall Street Journal; not to mention we're consecutively listed as one of the best places to work year after year! 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • JSFFrameworks
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Our office is located on the Lodo/Rhino border. We're 2 blocks from Coors Field & walking distance to tons of bars & restaurants. Bike riders welcome!

An Insider's view of Signpost

What does your typical day look like?

I start my work day around 7:20 am and filling up a cup of coffee. The Denver office starts with a huddle between all teams and talk about the sales we made the day before & goals for the day to focus on. Then around 8 we hit the phones. At Signpost, you have complete liberty on how the day spent is best for you. Come in every day ready to hustle!

Levi Orlady

Sr. Franchise Relationship Manager

What is your vision for the company?

I want to help people take their careers to the next level, whether it's your first job or third leadership role, and make sure you have the tools and support to do it. All I ask is that you work hard and focus on getting better every day. When everyone does that, you end up with an office full of pure talent, driven to the same goal.

Rich Morgan

VP of SMB Sales

How do your team's ideas influence the company's direction?

"The Customer Support team works to collect and utilize customer feedback in order to drive customer-forward changes that improve the Signpost product and experience. We focus on providing educational tools and support to help Signpost users become confident in using the Signpost platform to communicate with their clients and grow their business."

Jeffrey

Customer Support Representative

What are Signpost Perks + Benefits

Signpost Benefits Overview

Great Team Culture
Fun Happy Hours
Playing ping pong (preferably possessing a fierce need to win)
Flexible Vacation/ Time Off Policy
Weekly Catered Breakfast
We believe a healthy employee is a happy employee! Signpost offers competitive health, dental, and vision benefits for both employees and their dependents
Stock options

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Endless snacks and Bagel/Burrito Tuesday. Kegerator filled with your choice of beer. Uncapped commission structure, incredible benefits and start-up equity. Top 10% performers are invited on all expenses paid island vacation. Win weekly and monthly prizes including TV’s, gift cards, and cash.

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