Apostrophe is building the health plan that can fix America.

The largest, most innovative self-insured employers have figured out how to cut 40% from their healthcare costs. Our Intelligent Health Benefits Platform makes their best practices plug-and-play for the other 80% of US employers who self-insure their health benefits. In an industry defined by complexity, opacity and indifference — Apostrophe is delivering simplicity, transparency and love.

We seek fresh ideas, new perspectives, a diversity of experiences and a dedication to delight that will help us better meet the needs of the many people and businesses that rely on us every single day. Learn more about our values.

About this Role

The Director of Demand Generation will be responsible for growth in sales opportunities, leading all aspects of demand generation marketing. This strategic role requires an individual with strong leadership, execution and analytical skills to determine how to best reach, educate, nurture and drive action with our target buyer personas and in our target markets. The successful candidate will have a deep understanding of how funnel optimization changes at various stages and the experience to know what tactics to deploy to optimize results.

This is a great opportunity for the candidate that wants to work in a fast-paced environment, while building an impactful marketing platform and team.

What You’ll Do

• Develop and lead the demand generation function to drive predictable, scalable and repeatable pipeline and ultimately contribute to revenue growth.
• Own the demand funnel by developing the right scoring, conversion paths, nurturing and routing practices in concert with sales leadership for an integrated approach that maximizes its revenue contribution.
• Develop a thorough understanding of who our customers are, what they do, what keeps them up at night and what we can do to alleviate their pain points to create an enjoyable and engaging customer experience.
• Define and develop lead nurturing campaigns based on target buyer personas and real-time measurements based on lead quality and conversion.
• Partner with internal and vendor resources in support of the creation and repurposing of content to feed the machine.
• Management of all inbound and outbound digital demand generation channels, such as email, digital advertising, industry conferences, SEO, webinars, social and account-based marketing (ABM). Must have experience to execute digital strategies and tactics to drive web traffic, content conversion and brand awareness.
• Lead and manage the SDR team to ensure high conversion of MQL’s to SQL’s.
• Work closely with sales, sales ops team to further define and implement optimal lead management processes, messaging and resources — including lead flow processes with sales.
• Create dashboards and track demand generation performance, quality and business impact through key metrics including enabling lead flow and end-to-end reporting and analytics; define and track lead forecasts and conversion rates.
• Partner and collaborate with internal stakeholders, including Product, Client Success and Member Care to inform consistent messaging.
• Set a tone of high standards, customer obsession and data driven disciplined decision-making. Deep interest in the data underlying the funnel and ability to nerd out on the data.
• Continuously research and remain knowledgeable of industry trends, competition and buyer personas.

Preferred Experience

• 8+ years of B2B digital marketing experience with a strong focus on Digital lead generation, ABM and nurturing campaigns.
• Deep experience with managing campaigns through Hubspot or equivalent and SFDC.
• Track record of successfully creating and implementing growth strategies.
• Ability to manage multiple projects in an agile and deadline-driven environment.
• Strong verbal communication, proven team collaboration skills and demonstrated leadership skills.
• Bonus points for relevant healthcare experience, marketing to self-funded employers brokers and consultants.

Who We Are

Apostrophe Intelligent Health Benefits replace your current administrator and legacy provider network to deliver better benefits for less money to self-insured employers. Apostrophe is driven by simplicity, transparency and love to provide market-leading member care and put employers back in control of cost and experience.

We are a Techstars Boulder 2017 company and certified B Corporation. Blue Cross Blue Shield Kansas, Royal Street Capital and Ulu Ventures and Norwest Venture Partners are helping us build a fast-growing, sustainable business based around our core values.

Apostrophe is a Denver tech company, but many of our clients are in the midwest and the southeast, in both mid-sized cities and rural areas, and representing traditional industries and public sector. We will spend extra effort to seek out people familiar with these areas and backgrounds.

Our home base is near Downtown Denver, with plenty of parking and transit options nearby.

Apostrophe does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.

A Note to Recruiters:

Apostrophe requires a signed agreement with recruitment/placement agencies before receiving résumés from your business. We will not pay or be held liable for placement fees for candidates submitted by agencies which are not one of our approved talent recruitment partners. Résumés sent to Apostrophe without a fully executed agreement in place may be freely used by Apostrophe without compensation to the originating agency.