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Director of Demand Generation

| Greater Denver Area

An Audacious Mission

Today, coordinating business travel is complex because of competing interests, opaque industry practices, convoluted systems, and bad software.

But we believe that travel is a force-multiplier for growth.

Travel connects teams to new and existing co-workers, partners, and customers. It enables new opportunities, produces unexpected collaboration, and shifts perspectives. That’s why we focus daily on making travel more about why you’re going and less about how you’ll get there. 

Our mission is to make in-person collaboration effortless.

 The Role

We have an opportunity for a collaborative, driven, and experienced marketer to have a massive impact on the future of our business.

As the Director of Demand Generation, your mission—in partnership with our sales team—will be to build a world-class growth engine that enables us to create a ton of positive momentum for Pana and the category we’re designing.

As our first marketing hire, you’ll be expected to explore new online and offline marketing initiatives, measure the ROI, and double down where you see successes. This will include “get-hands-dirty-in-everything” marketing work and ultimately scaling our efforts from tens-of-thousands to hundreds-of-thousands to millions in marketing spend annually.

You’ll also be accountable for designing and executing our ABM program and working with sales to create repeatable growth plays.

 Responsibilities
  • Build a successful demand gen engine.
  • Manage full-funnel advertising to generate new demand and keep deals warm.
  • Design and execute an effective ABM program.
  • Create and iterate on marketing initiatives that deliver positive, measurable ROI.
  • Create and manage a world-class field marketing and events strategy on a budget.
  • Create the brand story for Pana and its category.

 The Typical Day

  • Build a new Google Ads campaign linking to custom landing page you created.
  • Run a local dinner for our existing clients and potential prospects.
  • Launch a surprise and delight campaign using something like Sendoso.
  • Create new content for our outbound email campaign targeting recruiting coordinators.

Requirements

  • BA/BS (or MA/MS) or equivalent experience.
  • Proven expertise running demand gen/growth/performance programs and teams, particularly in the Enterprise Software and/or SaaS space.
  • Demonstrated success driving revenue through marketing campaigns.
  • Experience owning a Marketing or Sales tech stack.
  • Outstanding visual, written, and verbal communication skills.
  • Strong analytical skills.
  • Ability to work in-person at our office in Denver (we're in RiNo!).
 
 
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Technology we use

  • Engineering
    • C++Languages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

Our office is located in RiNo--Denver's source for galleries, brewpubs, music, and murals. (Huge positive--We have FREE parking!)

An Insider's view of Pana

How do your team's ideas influence the company's direction?

We build idea meritocracies, where solutions come from anyone, no matter their title. We have processes, such as our daily Product Forum, where anyone can bring feedback/ideas (with well-justified arguments). We also hire for intellectual honesty—the ability to debate ideas on the merits of their reasoning, not because you want to be right.

Devon

CEO

What are Pana Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Quarterly.
Some Meals Provided
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Relocation Assistance
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
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