Wishlist Rewards is looking for our first, dedicated marketing talent; a entrepreneurial, digital marketing guru who is quantitative, ROI centric and exploratory in nature. In this role you’ll own the digital acquisition process from strategy to execution and have an opportunity to dramatically impact our high-growth business.  Focusing on pillars such as brand awareness, product positioning and lead generation you’ll have the reins to create, test and refine across numerous channels.

Responsibilities

• Evolve our keyword research methodology, strategy, tool selection, tracking etc.

• Conduct initial SEO onsite audit and guide our development team to execute on technical site improvements

• Develop content marketing, thought leadership programs and supplemental materials

• Track conversion rates and make appropriate improvements to our website

• Develop, evaluate and oversee implementation of A/B testing

• Utilize your business acumen to build more robust brand awareness and increase lead generation

• Own the digital user experience (lead capture through first-time purchase). This includes strategy & execution of paid digital advertising, as well as email onboarding communication.

• Create new paid search campaigns utilizing various internal Web-based systems

• Manage and own a marketing budget while providing clear ROI

Requirements

• 2+ Years of digital marketing experience

• Must have experience developing a successful digital marketing strategy

• Light HTML skills & Google Analytics experience is preferred

• BA or BS in Marketing or a similar field

Wishlist offers excellent employee benefits, which include health, dental, vision, wellness reimbursement, life insurance, 401k retirement plans as well as generous Paid Time Off. We value our employees, their contributions and strongly promote from within.  

Wishlist does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.