Digital Marketing Manager

| Greater Denver Area
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We are seeking a Digital Marketing Manager who will be part of a dynamic and collaborative effort to bring Fortune 500 technology to small businesses. Skupos has a fast-growing base of active users and a vocal group of advocates, in a technologically-underserved industry, convenience retail,  that powers 4% of the US economy, and sees 50% of the US population purchase each day. This is a nitty gritty, dirt under the fingernails industry that needs your help.Our ideal candidate is passionate about digital marketing strategy and execution. A strong background in planning and executing campaigns from start-to-finish is mandatory. The candidate should also have experience working within a marketing automation platform (HubSpot preferred) and managing both organic and paid social media. 

What you’ll do in the role: 

  • Work directly with the Director of Digital Marketing to develop Skupos’ digital strategy and online presence across web, email, social, paid search and online advertising channels
  • Serve as the primary owner of day-to-day operations in the marketing automation platform
  • Serve as a digital marketing subject matter expert and support the Demand Generation Manager in launching campaigns, inclusive of building emails and landing pages, as well as setting up advertising and campaign reporting in Salesforce and HubSpot
  • Own and manage organic and paid social media strategy
  • Follow best practices and techniques that ensure proper reporting and tracking of all campaigns rolling up into overall marketing reporting
  • Manage budgets for online advertising campaigns
  • Assist other members of Marketing Team with the technical execution and setup of their campaigns
  • Work with the team to brainstorm new and innovative growth strategies
  • Learn through experimentation and analysis of new strategies and tactics
  • Measure and report on performance of digital campaigns
  • Work across the team and with vendors to develop effective campaigns as part of larger company initiatives
  • Build an engaged funnel of retail and enterprise prospects, resulting in direct ROI for the company
  • Collaborate with both retail and enterprise sales teams to get buy-in and improve lead quality

Minimum Qualifications:

  • 5+ years marketing experience in B2B digital marketing
  • Bachelor’s degree required
  • Experience working in or managing marketing automation platforms / ESPs
  • Experience managing and growing organic social media presence
  • Background in creating, managing and optimizing online advertising campaigns on search and social media platforms (Google Ads, Facebook, LinkedIn, Twitter, etc…)
  • Ability to create email campaigns from templates using basic HTML/CSS 

Preferred Qualifications: 

  • Strategic thinker with exceptional problem-solving and critical-thinking skills
  • Borderline obsessive attention to detail and organization
  • Experience in HubSpot is a plus
  • Proficiency with HTML/CSS is a plus
  • Highly personable, always wants to learn more, humble
  • Operate well in an environment of rapid change, tight deadlines, limited resources, and cross-functional dependencies
  • Ability to develop email templates from the ground up using HubSpot’s templating language (HubL / Jinja)
  • Working knowledge of GDPR and other privacy requirements related to email marketing and online advertising
  • Experience with account based marketing platforms is a plus

A Note on Covid...

We are fortunate to continue to grow during this unfortunate time. Our top priority is to ensure the health and safety of both our current and future Skupeeps.

Since March, all of our Skuad has been working remotely and will continue to do so until we know it is safe to collaborate face-to-face again. As you go through our virtual interview process, don't be surprised if children or pets make an appearance. If we are fortunate to welcome you to the Skuad, we will get you all the equipment needed to get you set up and productive at home.

Work From Home (WFH) life can be challenging. We have and will continue to take steps that ease some of the burden for our Skuad including: 

  • Monthly stipends to help offset additional expenses incurred with WFH.
  • Access to mental health & wellness resources 

We deeply care about you as our candidate, so let your Recruiter know if there’s anything we can do to make your interview process go more smoothly - We are in your corner! 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • snowflakeDatabases
    • Google AnalyticsAnalytics
    • HubSpotAnalytics
    • IllustratorDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Skupos is in the heart of Downtown Downtown only a few blocks away from Union Station with a beautiful view of the Rocky Mountains!

An Insider's view of Skupos

What’s the vibe like in the office?

Life at Skupos provides employees with a balance of being relaxed and autonomous, but we all work really hard & go above and beyond to get our jobs done. If you need a breather, it's cool to take a break and play some ping pong. There is also a solid sense of camaraderie & collaboration throughout the office that extends across the different teams.

Michael

Integration Specialist

How do you collaborate with other teams in the company?

As the Salesforce Admin, I am constantly working with all departments across the company. Collaborating w/ this many people requires that I am easily accessible to both SF & Denver offices. To ensure this happens, I set up weekly meetings w/ each team to discuss their needs, as well as a meeting for everyone to attend so we're all on the same page.

Hannah

Salesforce Admin

How has your career grown since starting at the company?

The focus on "Learn Fast" at Skupos has given me so many opportunities to advance and understand the industry in an incredibly short period of time. I started with Skupos as a Customer Service Representative and I've moved all the way up to Team Lead for Customer Success. A true Cinderella story!

Matt

Team Lead, Customer Success

What projects are you most excited about?

I am excited to lead a workshop focusing on growing the skills of our management team. Skupos is actively investing in the learning and development of our employees and I couldn’t be happier to be a part of this initiative. This project has helped me stretch beyond my comfort zone with endless support from my leaders and team.

Alyssa

Learning & Development Manager

What are Skupos Perks + Benefits

Skupos Benefits Overview

Unlimited Paid Time Off, 401K, Paid Holidays, Parental Leave, Wellness Stipend, Mental Health Support, Commuter Benefits, Life & Disability Coverage

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We have set aspirational diversity goals for how we want Skupos to be represented by 2022: 50% gender ratio, 33% of all pipeline from Underrepresented Groups, 25% diversity on our Board of Directors.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Mental Health Benefits
Face-to-face counseling and/or two-way video chat with a Therapist
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
We established a fundraising campaign to support Black Lives Matter and the NAACP Legal, Defense and Education Fund and raised over $3K in 2020.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Skupos also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
During Covid, we have provided extra flexible work schedules that includes Flexible start and end times - we know it's not easy during this time!
Remote Work Program
Our remote work program includes a monthly wellness stipend ($100) to help offset the costs of working from home during during Covid.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Skupos has unlimited PTO.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

Free lunch Wednesdays and unlimited snacks drinks (and ping pong!)

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