Digital Marketing & Communications Allrounder Wellness Products – Work from Home

As the Marketing & Communications Generalist at IOBA, you will be responsible for our marketing efforts across multiple disciplines. As one of our first employees you have a unique opportunity to take charge of our marketing efforts. You should be detail-oriented and possess excellent communication and project management skills. You will have a lot of freedom to create engaging content and strategies that tell the story of IOBA.

Your responsibilities include managing influencer marketing, e-mail marketing, SEO efforts, blogs, demand generation, nurturing, client retention strategies, and more.

About IOBA

Our mission is to elevate sexual wellbeing to the classy and quality level it deserves. While may manufacturers of sex toys focus on flashy products with few, if any serious function, IOBA has developed the world’s first totally silent G-spot stimulator, that allows women to focus entirely on the most beautiful experience in the world. High tech on the inside and pure elegance on the outside make for a unique product in the personal wellbeing market.

What you bring to the table

• Excellent written and verbal communication skills
• Good organizational skills
• Attention to detail, adaptable, flexible
• Self-starter, able to work as a team member
• Good relationship skills
• Good troubleshooting, analytical, and problem-solving abilities
• Strong work ethic
• Desire to learn and proactively solve problems
• You enjoy wearing multiple hats
• You know how to be successful in multiple roles be it as content writer, campaign manager, project management, researcher, or marketer

Your responsibilities

• Develop and manage a content calendar with SEO best practices that attract a qualified audience and drives traffic
• Write, organize, and repurpose content marketing deliverables, such as collateral, web pages, blog posts, e-books
• Manage influencer marketing activities
• Develop, oversee and manage paid demand channels across Google, social media
• Support email marketing and nurturing programs initiatives
• Recommends marketing strategy adjustments
• Monitor market and competitive conditions
• Reporting and analytics

What would be great

• Some experience in social media marketing, digital advertising or marketing campaign management experience
• Some experience with marketing methods on Instagram
• Some experience with Shopify and/ or Amazon seller platforms
• Knowledge of SEO techniques
• Knowledge of Google Analytics
• Solid knowledge of Word, Excel, Office
• Solid knowledge of Google Adwords or other campaign management tools
• Experience in InDesign, Photoshop, and Powerpoint