We are looking for a Demand Generation Marketer who is extremely data-driven, creative, and interested in helping SurveyGizmo drive revenue, user growth, and retention. 
 

What You Will Do
You will own on-site user conversion and top-to-bottom funnel management (growth).

You will work with large data sets to streamline and automate sales processes. You'll drive new lead sources and develop new growth strategies.

In addition, you will:

• Optimize business contact data for our platform and acquire more data sources to provide the most cost-effective new client acquisition possible
• Drive campaign automation improvements and data aggregation from various sources
• Be a part of helping launch new products
• Develop and execute multi-channel marketing campaigns with the focus on increasing customer acquisition, activation and retention
• Perform effective and thorough analytics of all marketing activity, measuring effectiveness and optimizing all campaigns
• Manage online marketing efforts including SEM/SEO
• Develop customer segmentation for personalization and remarketing strategy. Evaluate opportunities for automation and implement for improved efficiencies

Who You Are
You have a track record of B2B lead generation.

You are data-informed and results-driven.

You have deep knowledge of all marketing channels with focus on email, social media, website content management systems, PPC and SEM/SEO.

In addition, you are:

• Familiar with organic traffic generation and funnel optimization, with knowledge of referral program and content marketing
• Have a well-developed balance of creative thinking and analytical skills
• Resourceful and obsessive about growth--finding creative new ways to attract customers through a variety of methods
• Familiar with conducting A/B testing to optimize conversions via email, social and unconventional marketing
• Experienced in Google Analytics, HubSpot, SalesForce, SproutSocial, Wordpress, marketing Automation, HTML, database marketing and related web analytics tools
• A self-starter that proactively identifies problems, builds internal support for your strategies and works collaboratively across teams