Twilio SendGrid is one of the fastest growing email infrastructure companies in the world. Twilio SendGrid has an opportunity for a Conversion Manager who is extremely detail oriented and has a passion for creating demand through innovative marketing programs.
At Twilio SendGrid we’re focused on developing and expanding our world-class, cloud-based transactional email platform. We’ve revolutionized the transactional email space by powering the infrastructure for thousands of companies that rely on us to send billions of emails each month. Twilio SendGrid is a fast moving, lean company where every team member has a huge stake in the company’s success. If you are equally adept analytically as with marketing strategy and execution, then Twilio SendGrid may be the perfect environment for you.
What You’ll Do
- Live by and champion our cultural values: Twilio Magic
- Manage all current paid media landing pages, making sure they are all driving towards relevant KPIs
- Identify new SEM keyword specific landing pages we need to build, and identify current ones we need to improve.
- Identify and build new paid media landing pages to drive towards strategic KPI metrics.
- Drive landing page optimizations to constantly improve free and paid signup rates.
- Proactively monitor all website pages for drops in conversion rates and prioritize optimizations to those pages.
- Work alongside analytics and paid media teams to identify the top revenue-driving landing pages and areas of opportunity.
- Work cross-functionally with SEM, Content and Website teams to make optimizations to improve top revenue keywords.
- Work cross-functionally with Display, Paid Social, Content and Website teams to strategize and test upper funnel landing pages.
- Work cross-functionally with the Website team to incorporate CRO wins on the main pricing page and assist in testing variables that influence signup efficiency across the main SendGrid website.
- Implement landing page tests in Optimizely, and roll out positive results Wordpress or HTML pages.
- Test on-page CTAs, pricing presentation, content layout, customer quotes, and videos to improve conversion rates/signup starts.
- Plan and execute on joint Twilio and SendGrid landing page cross-sell strategy.
- Create, monitor, and report on all CRO tests (set up tests in Optimizely).
- Interface with 3rd party vendors, UI/UX, Content, Product, Legal, and RevMa to ensure all new landing pages abide by best practices, brand guidelines, and our internal strategies.
About You
- 5+ years of experience in website A|B testing and optimization
- Experience working cross-functionally with content and website teams
- SEM understanding to provide guidance and recommendations for keyword targets
- Functional knowledge of Wordpress for hands-on optimizations
- Working knowledge of HTML
- Detail oriented with a mindset to analyze large data sets
- Proven track record in driving conversion rate improvements
- Proficient in Excel (pivot tables), PowerPoint, Word, and Google Docs
- Team player with a great attitude and a positive outlook on life (it’s not all about work)
- Ability to manage and prioritize multiple projects in a fast-paced environment
- Analytical acumen and proven experience measuring effectiveness of marketing programs to drive leads and sales
- Bachelor’s degree preferred
Where?
This position will be located in our office at 1801 California Street, Denver, CO. You will enjoy our office perks: catered meals, snacks, game room, ergonomic desks, bi-weekly All Hands and more. What you will also get to experience is a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience, understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves.
About us:
More than 2 million developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, and video by virtualizing the world’s telecommunications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers. Founded in 2008, Twilio has over 1,000 employees, with headquarters in San Francisco and other offices in Berlin, Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Prague, Singapore and Tallinn.