Content Marketing Manager
Based in Boulder, Colorado, Scaled Agile’s mission is to help large enterprises achieve better outcomes, increase employee engagement, and improve business economics through adoption of Lean-Agile principles and practices based on the Scaled Agile Framework® (SAFe®).
SAI supports tens of thousands of practitioners of the Framework through training, certification, consulting services, and a global partner network that reaches over 35 countries and 350 cities. As a member of the Pledge 1% corporate philanthropy movement, SAI contributes to the local community and seeks to inspire and encourage other companies to the same purpose.
Overview:
Are you an accomplished, highly skilled Content Marketing producer who lives grammar and breathes brand voice? Can you deliver copy that excites and motivates Scaled Agile’s B2B technical audience, enabling people, prospects, and customers to engage more deeply with the practice of SAFe? Does translating complex technical concepts into human language excite you?
Scaled Agile is looking for a talented Content Marketing writer to conceptualize and translate the concepts of the Scaled Agile Framework (SAFe) and the business of Scaled Agile into effective copy. You are a self-starter who relishes creativity and has the natural curiosity needed to constantly absorb new knowledge and trends. You strive to produce work at the highest quality standards and have an impeccable attention to detail.
What you’ll be doing:
- Drafting, writing and editing tight, impactful copy for all formats and channels, including email campaigns, landing pages, blog posts, white papers, web copy, press releases, advertising case studies, and social media
- Adapting brand voice to varying content channels as needed
- Linking themes across content for consistency of storytelling and messaging
- Producing compelling stories and content that meet specific business objectives and generate awareness, interest, and demand for SAFe
- Writing impactful headlines and calls-to-action
- Proofreading and copy editing for quality, consistency, clarity, accuracy, and readability
- Collaborating closely and effectively with designers, marketing team members, and internal stakeholders to drive authentic, consistent, and compelling messaging and customer-centric content across multiple channels
- Writing to standards outlined in Scaled Agile’s editorial style guide, and help develop and evolve Scaled Agile’s style guidance provided to its various stakeholders and consumers
- Developing an in-depth understanding of Scaled Agile and its products and services
Skills and experience that are important for the role:
- 7+ years experience as a copywriter or content marketing communications specialist in a technical B2B environment
- Strong written and verbal communication skills, including superb grammar skills
- Knowledge of best practices for writing for print, web, advertising, and social media
- A strong writing portfolio showcasing a proven blend of editorial and storytelling skills, including short-form (copywriting) and long-form (thought leadership articles and blog posts)
- Strong ability to translate complex concepts into clear, concise, compelling, customer-centric copy and content for a variety of channels
- Above-average work ethic and desire to constantly improve
- Fast and insightful research skills
- Expertise creating effective copy for social media
- Well developed project management skills and working knowledge of content production processes
- Strong attention to detail
- Mature copy editing skills; experience with Chicago Manual of Style or AP
Highly Desired Qualifications:
- Working knowledge of HTML
- Knowledge of Agile methodologies
- Knowledge of SEO best practices
- Proficiency in WordPress, Pardot, or other marketing automation and content management software
Where you’ll be working: This position is based in our corporate headquarters and training center in NE Boulder
Why Scaled Agile?
We are a group of seasoned professionals and systems thinkers who are passionate about our mission of helping the biggest organizations in the world improve the way they produce software and creating real value. We're profitable, we're agile.
If you are looking for an opportunity to contribute to the direction and success of a vibrant business we'd love to hear from you. Please provide a resume, a portfolio link and a few thoughts on why you think you’d be a great fit. (We still read cover letters)