Job Title

Content Marketing Manager

Location

Denver, CO

Reports To

Integrator

Salary Range  

$60,000 – 80,000

Who We Are

The best training isn't watched or read. It's experienced. At Health Scholars' we're reimagining healthcare training with virtual reality. Our mission is to ensure every provider has the clinical experience needed to be competent and confident in any situation by providing immersive, interactive, and on-demand VR training. We're setting a new training standard that improves quality of care by partnering and co-developing with the leading medical professional societies. ​

Our Values

Be Fearless. Set big audacious goals and tackle everything that isn’t working or holds us back. Don’t be afraid to try something new, to ask tough questions, challenge your teammates or make a mistake. Fear, indecision, or settling will only hold us back.

Seek Continuous Improvement. Come to work each-and-every day inspired and striving to be better than yesterday. Learn something. Make something. Lead something. Solve something - every day.

Be A Team Player. Teamwork makes the dream work, so check your ego at the door, collaborate, offer support, and pitch in to make sure we accomplish our shared goals.

Listen Curiously. Engage in active listening. Be present, ask the right questions, and seek to understand. Be authentic and thoughtful in your conversations, and make every interaction with each other, with our partners, and customers meaningful and enjoyable.

Have Fun. Uhm, hello, what we’re doing is pretty freaking cool and a lot of fun! So, let's keep it that way. Kindness, understanding, and a whole lot of laughter make the world and our office a better place.

What You Will Do:

As our Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy for social media marketing and lead generation campaigns. You’ll be an integral piece of the marketing team and manage the creation of high-quality and engaging content. The day-to-day job responsibilities will include collaborating to create a results-driven content and social strategy, maintaining an editorial calendar, writing content, plus managing internal and external resources on the execution of content, ensuring it’s delivery, and reporting on its results.

Responsibilities and Duties

This position is for an ambitious individual who enjoys a fast-paced, self-motivated environment. Success in this role requires a thorough understanding of content development, content distribution, and social media best practices. We are a growth stage company that requires excellent execution, decision-making, and accountability.

• Write, edit, and format copy, including case studies, blogs, social and other content.
• Deliver creative, effective storytelling that drives targeted traffic to the website and gets people talking about the Health Scholars brand.
• Interview our team, partners, customers, and industry experts to create great content and build demand.
• Work with the Demand Manager, Product Team, and Customer Success to create and implement strategies for content distribution across multiple channels.
• Collaborate with the product, sales, and customer success team members to generate demand in a scalable way.
• Update and refine content on our website using SEO best practices.
• Lead Social Media Content Strategy for all Channels (LinkedIn, Facebook, Twitter, YouTube, and eventually Instagram).
• Stay current on social media developments and provide recommendations and expertise to the entire company.
• Oversee/execute daily posting and community care across social channels.
• Measure and optimize the impact of your content.
• Maintain editorial calendars.
• Manage internal teams and external content resources to ensure we are on scope and on-time for asset development.
• Light design using tools like Canva, Stencil, PicMonkey.

Qualifications

• 3+ years of marketing experience, with at least 2 in content and/or social media development
• Experience creating blog posts, email marketing copy, and other types of compelling content for B2B brand(s).

• Marketing/Advertising agency experience is ideal.
• Strong marketing research and interview skills.
• Familiarity with industry-leading CMS and project management tools (such as Hubspot, Hootsuite, Asana, Airtable).
• An editorial mindset that makes you constantly seek to understand what your audiences consume and learn how to create it.
• Strong attention to detail and project management abilities.
• Experience with multimedia content is a plus.
• Excellent writing and communication skills. Samples will be required.
• Proactive and resourceful work style. You must be able to deliver work product independently and using outside resources.
• Experience and/or passion for healthcare and technology is a plus

Benefits

• Health, Dental, and Vision Group Insurance
• Medical and Dependent Flex Spending Account
• Life and AD&D Insurance
• Paid holidays 
• Unlimited Time Off
• 401k Plan
• Flexible work from home policy