Channel Marketing Specialist at Webroot, an OpenText company

| Greater Denver Area
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Future Opportunity 

If you would like to be considered for this position, please submit your resume and we will contact you for future openings.


We are seeking a highly motivated team player, with a passion for marketing, communications and integrated programs to drive demand. The Channel Marketing Specialist is a high impact member of the Channel Marketing team that helps recruit new Managed Service Providers (MSPs), OEM and Reseller Partners. This position plays a key role in supporting recruitment campaigns including project management, execution, tracking and reporting. Experience with partner acquisition (lead generation) tactics should include email, webinar and events. Knowledge or background in paid media and content creation is a plus. This is a great opportunity for someone with a proven record of accomplishment in a fast-paced environment. This position requires a flexible team player, who is committed to quality results, thinks strategically and who can operate independently, as well as within a team. This person should have a strong working knowledge of B2B marketing, demand generation, new partner acquisition and channel marketing.


Specific Objectives and Responsibilities:


  • Work with Channel Marketing managers to support paid media vendor initiatives and programs (e.g. project management, ad placements, lead generation programs, content syndication)
  • Assist in the development of channel partner recruitment campaigns (email, social, webinars, etc.)
  • Work closely with Channel Marketing managers, sales and vendors to support channel partner and industry event management, planning and execution.
  • Assist in the development of engagement programs for Webroot Prospects that drive mindshare, build pipeline and grow revenue.
  • Work with Channel Marketing Managers to create and maintain Salesforce Campaign ID spreadsheet for all recruitment campaigns needed.
  • Help manage a listing of all Channel Marketing ‘ad creative and messaging’ use used for paid media, publications, social campaigns etc.
  • Build and manage process for list uploads from events and webinars working with Marketing Operations for upload to Salesforce including booth scans, event registration lists, webinar registration and attendee lists.
  • Own and maintain swag inventory, ordering, research etc. for all Partner Marketing events and activities.
  • Manage and administer miscellaneous contracts and work frequently within applications such as SmartSheet, Basecamp, Wrike, and other marketing management tools.

This function will work with other members of the marketing team in support of Channel Marketing efforts:


  • Ensure channel marketing content is current in all locations by using audits, updates and/or removing/un-publishing obsolete assets as necessary.
  • Work with Marketing Operations to maintain all channel marketing campaigns in Salesforce and are current including Salesforce templates.
  • Work with Marketing Communications in support of channel recruitment campaigns.
  • Ensure Social and Community groups have the necessary content as requested.






Skills & Experience:


  • BA/BS degree preferred or an equivalent combination of education and experience.
  • Experience developing recruitment/demand generation and enablement campaigns.
  • Experience developing recruitment/demand generation and enablement campaigns.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • 2-4 years of related B2B tech marketing experience, 2-4 years of experience in channel or partner marketing.
  • Working knowledge of Salesforce.
  • Experience working with Managed Service Providers, OEM, and VAR channel partners.
  • Experience with channel programs and partner portals.
  • Experience managing content creation.
  • Exceptional writing skills and communication skills.
  • Strong project, collaboration, and interpersonal skills.
  • Up to 10-20% travel as necessary.


Company Overview:

Together Carbonite—a leader in data protection—and Webroot—a leader in data security—form the SMB and Consumer Division of OpenText.  The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We enable comprehensive data protection for companies, consumers, and our vast network of partners around the globe.

Our business requires top talent. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. From engineering to sales and marketing, operations and customer support, our employees are empowered and encouraged to build their careers at OpenText.

We pride ourselves on hiring standout candidates who shine in a workplace that encourages collaboration and teamwork. We are growing fast, and looking for talented candidates around the globe.  Are you ready to grow with us?

Carbonite, Inc. is an equal employment opportunity and affirmative action employer does not discriminate based upon race, color, religion, sex, national origin, age, genetic information, gender identity or expression, sexual orientation, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law.  Upon request, accommodations will be made available during the recruitment process for applicants with a disability. If you require accommodations, we will work with you to provide or arrange for the provision of suitable accommodation wherever possible.  All qualified applicants are encouraged to apply.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
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    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • Google AnalyticsAnalytics
    • IllustratorDesign
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    • BasecampManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen


385 Interlocken Crescent, Broomfield, CO 80226

An Insider's view of Webroot, an OpenText company

What are some social events your company does?

Annual Bike-to-Work event, Women of Webroot, Game Nights, Teammate-led photography classes, Fun team-building exercises.

LeVar Battle

Senior Communications Manager

What makes someone successful on your team?

Hard work, creativity, ambition, and collaborative.

Levar Battle

Senior Communications Manager

What are Webroot, an OpenText company Perks + Benefits

Volunteer in local community
Webroot employees participate in local volunteer activities such as Community Food Share, American Diabetes Association’s, Delores Project, and BeadforLife.
Unconscious bias training
Unconscious bias training is incorporated into Webroot's Interview Training, a mandatory session for all employees that regularly make hiring decisions.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
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