POSITION SUMMARY

Balanced Health Botanicals is looking for an experienced Brand Manager to help us build our brand and raise brand awareness.  You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

As a Brand Manager, you will be responsible for ensuring that the products, services, and product lines resonate with current and potential customers by monitoring marketing trends and keeping a close eye on competitive products in the marketplace.

CORE JOB DUTIES & RESPONSIBILITIES

• Analyze brand positioning and consumer insights
• Help to shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPI’s
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics

• Other tasks as needed.

ADDITIONAL DUTIES AS REQUIRED

• Must be flexible with changes in responsibilities and schedule.
• Review and update this Role Description as job duties change or as requested.
• All other duties as assigned by the CMO & Director of Marketing.

JOB QUALIFICATIONS

Knowledge, Skills & Abilities

• Bachelor's degree in Marketing or related field
• 2+ years proven work experience as a Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up to date on the latest trends and marketing best practices