Who are we?

We’re looking for a Marketing Manager to join our small, select team at Focused Labs. We are on a mission to deliver positive outcomes. We are dedicated to delivering products to market quickly that meet the business objectives and the user needs of our clients. We work with a variety of clients from different industries, collaborating as we get new products to market, modernizing legacy systems, and up-skilling teams.  

Our values:

• Listen first • We are experts in product practices but lifelong learners in the domain of our customers. We research, collaborate, and understand. 
• Learn why • We ask questions to understand problem spaces, objectives, and goals, which allows us to deeply invest and drive towards the outcomes of our clients. 
• Love your craft • We love diving into a variety of domains and solving problems.  We take pride in delivering value, in communicating progress and guiding our clients to success.

What would you be doing?

• Collaborate with the sales team to plan and oversee lead generation and awareness campaigns
• Manage and optimize online campaigns across various platforms including social media, PPC, SEO, and email marketing
• Create content, from planning to execution, developing engaging and insightful content that resonates with our target audience, including blog posts, case studies, white papers, webinars, podcasts, videos and more
• Enhance brand visibility and drive lead generation through your experience within digital marketing, content creation, and events
• Manage relationships with external marketing agencies effectively to ensure seamless collaboration and execution of our brand identity
• Manage and post content to HubSpot, Google and other tools
• Manage analytics across HubSpot, Google and other tools
• Plan and execute both virtual and in-person events, such as webinars, workshops, conferences, and trade shows to enhance brand visibility and engagement
• Utilize growth marketing techniques to identify and capitalize on new opportunities for lead generation and customer acquisition
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to adjust strategies accordingly
• Research and analyze the market, competition, and product landscape, making recommendations based on that research
• Assist in the creation of marketing collateral, presentations, and sales enablement materials to support the sales team's efforts

Why are we excited about you?

• You have a proven expertise in digital marketing, social media management, PPC, SEO, and email marketing
• You love to craft engaging written, visual, and multimedia content 
• You are comfortable managing analytics and posting content in Hubspot
• You enjoy planning and executing successful in-person and virtual events 
• You excel at growth marketing techniques and have a data-driven mindset
• You are comfortable managing external marketing agencies and vendors 
• You have familiarity with marketing automation tools, analytics platforms, and CRM systems

What to know before you apply:

• This role will require travel for strategic initiatives and events. We try to maximize in person time for multiple uses (i.e. client and internal meetings during one trip) where possible to minimize travel requirements.

We believe employees should be paid fairly and equitably. Salary ranges may vary depending on previous experience. The expected base salary for this role is $100,000 - $130,000.