Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Marketing Automation Specialist Intern you will assist the marketing department with a number of critical activities, including but not limited to: campaign creation and workflow, effective segmentation and personalization, compliance management, reporting, and general marketing support.  The Marketing Intern will gain a broad range of experience in various aspects of B2B/B2C marketing and healthcare marketing.

What you will do:

• Perform list match and import processes and segmentation
• Upload and categorize assets for campaign utilization
• Thoroughly QA campaign configurations and assets in accordance with guidelines and approval processes
• Project manage requests through intake application in accordance with established processes and SLAs 
• Utilize Eloqua as the singular distribution channel
• Experiment and run A/B tests to optimize campaign performance
• Report weekly, monthly, quarterly, and yearly on key marketing automation metrics
• Provide support for various other marketing programs
• Deliver digital campaign performance, channel attribution and other reports and analyses, through established dashboards and custom reports for the purpose of increasing campaign performance and driving channel efficiency
• Database management (cleansing, appending, and extracting)
• Provide support and guidance in the growth and development of physician marketing tools and products
• Support shift from Eloqua to Salesforce Marketing Cloud by helping with the day-to-day troubleshooting and support 

What you will bring:

• 1 year or less of full-time employment in marketing, PR, communications, or business function
• Ability to work in a fast-paced and collaborative environment
• Must be highly organized and efficient
• Strong desire to learn more about various marketing processes
• Willingness to be flexible and take on multiple tasks
• General interest in the healthcare industry is a plus
• Must be currently enrolled in undergraduate or graduate studies (related majors include: Marketing, Communications, Business, or Business Technology
• Excellent understanding of Microsoft Office (Word, Power Point, Excel)
• Experience with key software platforms a plus, but not required (ex. Salesforce.com, marketing automation platform such as Eloqua/Marketo, and/or Adobe Analytics)

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

• Purpose-Driven Business – we help people make more confident healthcare decisions
• Changing the Game – dynamic, employee-focused culture with career advancement opportunities
• Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives

Compensation & Benefits

• Salary: $15.00 - $20.00/hour
• Employment: Part Time, up to 30 hours/ per week 

*Actual hourly pay will be determined based on qualifications and experience