SimplePractice
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Director of GTM Product Marketing

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Employer Provided Salary: 180,000-210,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

About Us 

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.  The recent launch of our partnership with Optum as well as the launch of our managed billing service represent significant growth opportunities for us, and are just the beginning of the meaningful and exciting ways we can solve more customer problems.  Come join us as we drive towards our mission of enabling better access to care!

The Role

We are seeking a seasoned and strategic-minded Director of GTM Product Marketing to lead our outbound marketing efforts and drive the success of our product lines. This role is crucial in shaping our market positioning, messaging strategies, and outbound marketing initiatives to ensure maximum visibility, adoption, and revenue growth.

Responsibilities:

  • Strategic Planning:  Develop comprehensive outbound product marketing strategies aligned with overall company objectives. Identify market opportunities, target audiences, and key differentiators to drive product awareness and adoption.
  • Go-to-Market Strategy:  Lead the development and execution of go-to-market plans for new product launches and enhancements. Collaborate closely with cross-functional teams to ensure alignment and timely execution.
  • Messaging and Positioning:  Craft compelling product messaging and positioning that resonates with target audiences. Translate technical features into customer-centric value propositions.
  • Content Development:  Oversee the creation of high-impact marketing collateral, including website content, product demos, webinars, sales enablement materials, presentations, and whitepapers, ensuring consistency and alignment with brand messaging.
  • Campaign Management:  Plan and execute multi-channel marketing campaigns to drive leads, trials, and paid customers including digital advertising, email marketing, events, and partnerships.
  • Market Intelligence:  Conduct market research and competitive analysis to identify trends, customer needs, and opportunities. Use insights to refine marketing strategies and product positioning.
  • Team Leadership:  Manage and mentor a team of outbound product marketing managers and specialists. Provide guidance, support, and professional development opportunities.
  • Collaboration:  Work closely with the Inbound Product Marketing team, Market Research, our in-house creative team, Product Management, Customer Success, and other key stakeholders to gather feedback, align messaging, and refine strategies based on market insights and customer feedback.  Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs that support all stages of the sales cycle.
  • Performance Tracking:  Establish metrics and KPIs to measure the effectiveness of outbound marketing initiatives. Analyze data and metrics to optimize campaigns and strategies for maximum impact.

Desired Skills & Experience 

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 8+ years of experience in product marketing, with a focus on GTM and marketing campaigns.
  • Demonstrated success in developing and executing go-to-market strategies for B2B, B2SMB, and / or B2C SAAS products.
  • Strong leadership skills with experience in managing and developing high-performing teams.
  • Excellent communication and storytelling abilities, with a track record of crafting impactful messaging.
  • Analytical mindset with proficiency in leveraging data to drive decision-making.
  • Preferred:  Deep understanding of market trends, competitive landscapes, and customer behaviors in the consumer healthtech industry.

Base Compensation Range

$180,000 - $210,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission and equity. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

  • Medical, dental, vision, life & disability insurance
  • 401(k) plan with company match
  • Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
  • Mental health resources
  • Paid parental leave & Backup Care
  • Tuition reimbursement
  • Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].

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Smita Wadhawan
Chief Marketing Officer
LEARN AND CHALLENGE
Leadership That Empowers You to Grow
“Our goal is to lift up our team members and give them the resources they need to succeed,” said Smita Wadhawan, the company’s chief marketing officer. “We ensure we’re creating goals that are not just business-focused but also carving out the time for learning and development.” As a leader, Wadhawan sees her role as one with a priority to empower her team. That means not only empowering them to connect with customers, but also to challenge and grow themselves. “We have access to many learning programs and memberships that allow us the flexibility of learning at our own pace,” she said.
“Our goal is to lift up our team members and give them the resources they need to succeed,” said Smita Wadhawan, the company’s chief marketing officer. “We ensure we’re creating goals that are not just business-focused but also carving out the time for learning and development.” As a leader, Wadhawan sees her role as one with a priority to empower her team. That means not only empowering them to connect with customers, but also to challenge and grow themselves. “We have access to many learning programs and memberships that allow us the flexibility of learning at our own pace,” she said.
We give our team the opportunities and permission to experiment so they can learn by doing.
Natasha Milner
Manager of Customer Success
GROWTH POTENTIAL
Career Progression That Works for You
When Natasha Milner joined as a product specialist, she didn’t know where her career was headed. “I just knew that I liked helping people,” she said. “I liked finding the best solutions for problems.” Milner was promoted to team lead after one year with SimplePractice. Two years later, she was promoted again — this time to manager of customer success, overseeing the operations for a scaling team of more than 130 people. “My managers helped me see my path by asking what I wanted to do more of,” she said. “They gave me the tools to make informed decisions and provided guidance along the way.”
When Natasha Milner joined as a product specialist, she didn’t know where her career was headed. “I just knew that I liked helping people,” she said. “I liked finding the best solutions for problems.” Milner was promoted to team lead after one year with SimplePractice. Two years later, she was promoted again — this time to manager of customer success, overseeing the operations for a scaling team of more than 130 people. “My managers helped me see my path by asking what I wanted to do more of,” she said. “They gave me the tools to make informed decisions and provided guidance along the way.”
SimplePractice is unique in that we emphasize that individuals champion their own success.
Josh Keegan Gross
Engineering Manager
EXPLORE AND DEVELOP
Experiment With Tech for Big Results
Josh Keegan Gross’ tech stack includes Ruby on Rails on the backend and Ember.js on the frontend. “Both are opinionated frameworks which take time to learn but allow engineers to complete feature work faster and with more code integrity,” he said. The team has been working on a new project to SimplePractice — a searchable platform of clinicians called the Monarch Directory. “This is a big new direction for us and the impact is huge,” said Keegan Gross. “Allowing people to more easily find and connect with a therapist adds a lot of value to our clinicians, company and the public at large.”
Josh Keegan Gross’ tech stack includes Ruby on Rails on the backend and Ember.js on the frontend. “Both are opinionated frameworks which take time to learn but allow engineers to complete feature work faster and with more code integrity,” he said. The team has been working on a new project to SimplePractice — a searchable platform of clinicians called the Monarch Directory. “This is a big new direction for us and the impact is huge,” said Keegan Gross. “Allowing people to more easily find and connect with a therapist adds a lot of value to our clinicians, company and the public at large.”
Engineers are invited to demo new technologies at lunch-and-learns and our weekly meetings regularly feature demos of something new we’re using in our stack.

What are SimplePractice Perks + Benefits

SimplePractice Benefits Overview

We take care of the people who take care of our customers. We offer 100% medical, dental, vision plans and an attractive 401k. We also offer generous PTO and wellness perks including an Employee Assistance Program (for mental health counseling, legal and financial consultation).

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave
Family medical leave
Vacation + Time Off
Generous PTO
Flexible Time-Off Policy
Paid volunteer time
Paid holidays
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Catered lunches in the LA office
Company-sponsored happy hours
Onsite office parking
Garage parking included
Pet friendly
Professional Development
Lunch and learns
Promote from within
View full list of perks + benefits
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