TrackVia is looking for a Director, Demand Generation to be a part of a driven, talented Marketing team. We want a highly strategic candidate with marketing experience to take ownership of the planning and execution of demand generation strategy and continuously bring new ideas to the table.

You are a highly motivated and proactive individual who thrives in a fast-paced environment and is looking to put exceptional, industry-leading demand creation strategies to work. As part of our highly collaborative team, you will strive to bring out the best in yourself and your colleagues, consistently pushing the boundaries of great marketing.

Responsibilities

• Create the vision, strategy and necessary infrastructure for scaled demand generation that transforms how we engage and influence our buyers.
• Plan and execute integrated demand generation campaigns that achieve our lead generation, opportunity creation, and pipeline coverage goals.
• Responsible for all demand generation channels, including email, PPC, social, display, retargeting, events, direct mail, etc.
• Amplify our brand and key messages to the market in a creative and cost-effective manner across channels.
• Partner with writers, designers and third-party SEO expert(s) to optimize organic search and website conversions.
• Partner with Product Marketing to optimize demand generation campaigns for target audiences, segmentations and messaging.
• Provide leadership in maximizing the use of Pardot marketing automation and Salesforce CRM.
• Leverage marketing analytics, segmentation and lead scoring techniques to generate high quality top-of-funnel leads and continually improve our lead database.
• Build, manage and maintain reports to track key success metrics and ROI for every demand generation campaign. Analyze performance to make needed adjustments and present findings to executive team.
• Research, implement, maintain and communicate best practices related to all demand generation programs, campaigns, processes and technologies.
• Work collaboratively and proactively with internal partners to get timely and compelling materials to feed lead generation activities and programs. 
• Manage relationship with digital agencies, as applicable.
• Build and lead a high performing demand generation team. Recruit, retain, grow and manage a talented team, leveraging strong development and coaching skills.

Requirements

• Minimum 10+ years of experience with strong emphasis on demand generation, pipeline building, lead lifecycle, and nurturing.
• Demonstrative definition and execution of lead acquisition, lead scoring, nurture programs, email marketing, Web, PPC, SEO and other paid lead generation channels.
• Experience working at software / technology companies in B2B.
• Pardot, Salesforce, and Google Search and Analytics power user.
• Strong presentation and analytical skills to communicate program effectiveness and results cross-functionally.
• Ability to easily navigate between strategy and execution.
• Proficiency with Excel, PowerPoint, CMS (Wordpress preferred), LinkedIn, Twitter and other social channels.
• Ability to manage demand generation vendor relationships.
• Ability to consistently produce results on time and within budget.
• Outstanding attention to detail with superior prioritization, time and project management skills.
• Ability to work independently and within a team environment.
• Experience defining and implementing progressive profiling, a plus.
• Previous experience building a demand generation team.
• Willingness and ability to travel 25%.