Copywriter and Content Creation Specialist

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Velocity Global is one of the fastest growing
self-funded companies in the country and hands down one of the greatest places
to work anywhere in the world.  But it’s
not for everyone.  There are certain
qualities and passions you must have to fit into our “Team of 10’s”:



·       
We move with
VELOCITY and you have to relish in a fast-paced, high-growth environment



·       
We believe in
being of service, which means you have to check your ego at the door



·       
We believe in
taking our work seriously but not being serious at work



·       
We find
passion in all things international business – it has to be in your bones



If you find the above personal attributes apply
to you, continue reading.



 



We are looking for a prolific and talented Copywriter and
Content Creation Specialist to be based in our Denver,
CO headquarters.  This full-time position
will be responsible for a wide variety of writing
projects, including brand messaging, ad copy, case studies, and editorial/blog
content to expand our company’s digital footprint, awareness, subscribers, and
leads. The successful candidate will be skilled across media
channels and audiences and have strength in using words to reach, engage, and
convert. This role requires a high level of creativity, attention to
detail, and project management skills.  This individual will report to the Senior Marketing Manager and will
work closely with the sales team and all sides of the organization.



Essential Duties and Responsibilities:



·       
Lead development of compelling copy
and content for a variety of marketing initiatives: websites, blog posts, case
studies/whitepapers, eBooks, webinars, emails, video scripts, landing pages,
social media, advertising campaigns, press releases, and additional marketing/sales
collateral



·       
Help define our brand
voice/messaging and maintain consistency of our voice across all marketing
efforts both inbound and outbound.  You
will be the gatekeeper of the brand voice.



·       
Develop
and deploy a strategy to leverage content for adaptation and usage across
mediums



·       
Identify gaps in existing content and
develop ways to strengthen our brand and voice across content channels through
creation of powerful persona-driven content



·       
Extend the life of content by
finding ways to repurpose across multiple mediums and formats



·       
Assist in the development of buyer personas
through research, analysis, and client conversations



·       
Interview employees, clients, and
industry experts and be able to create well-written and engaging content



·       
Manage social media accounts/strategies/content
in conjunction with the Marketing Associate to increase engagement and grow audience
on key channels



·       
Edit all communication efforts to
match the style and voice of our brand



The above
statements are intended to describe the general nature and level of work
performed by people assigned to this classification.  They are not construed to be an exhaustive
list of all job duties performed by the personnel so classified.



Qualifications:



To perform
this job successfully, an individual must be able to perform each essential
duty satisfactorily.  The requirements
listed below are representative of the knowledge, skill, and/or ability
required.



Education/Experience:



·       
3-5 years of experience in copywriting, editing and
proofreading experience, B2B experience preferred



·       
A bachelor’s degree, preferably in
Communications, Journalism, or English or related field or
equivalent experience



·       
Excellent writing skills with
ability to produce own materials (blog posts, whitepapers, research materials,
etc.) including rules of composition and grammar,
spelling, and punctuation as well as more “punchy” direct response or sales
oriented communications



·       
Demonstrated experience developing
persona-focused content for a wide variety of channels and mediums (web, blogs,
email, social, video, etc.)



·       
Success in developing and
implementing consistent and effective brand materials across all internal and
external communications.



·       
Detailed knowledge of inbound
marketing approaches, tactics, and processes, HubSpot experience a plus



·       
Self-directed, independent,
strategic learner who also appreciates collaboration



·       
Strategic thinking skills and a positive, can-do
attitude are central to the role



·       
Strong project management, time management, and
organizational capabilities with the ability to manage numerous competing
priorities are required



·       
Understanding of brand and marketing strategy and
how to produce copy to achieve objectives



·       
Proven ability to operate both
strategically and tactically in a high-energy, fast-paced environment;
willingness to pitch in to help the team



Velocity
Global is an Equal Opportunity Employer





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Location

3858 Walnut St., Denver, CO 80205

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