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Partner Content & Comms Manager

| Greater Denver Area

Partner Content & Comms Manager

Job description

As a Partner Content and Communications writer for Marketo, you will be responsible for content generation, management, and distribution to drive awareness of the company brand and to drive inbound traffic through organic sources. Utilizing a combination of marketing ideas and content writing, you will create, moderate, optimize and distribute content that attracts attention and helps establish Marketo as the trusted brand in the Engagement Economy.

You will be part of the Partner Marketing Team to drive the development of a wide range of content such as infographics, whitepapers, videos, webinars, emails, newsletters, landing pages, print collateral and more. Your content will help acquire new leads, educate prospects, win new business, upsell and cross-sell solutions, and win loyalty from customers.

Responsibilities

  • Help build and execute a communications/content strategy
  • Map all communications and content needs against technology, digital services and strategic partner requirements
  • Write content for our partners as it relates to new products and services
  • Improve and optimize exciting content for better search ranking
  • Plan and execute press releases, newsletters, whitepapers, webinars, infographics, blogs, landing pages, videos, etc. to engage the target audience
  • Gather and curate content for Analyst Relations requests of Bus Dev team
  • Develop content to support seasonal marketing campaigns particularly as they relate to our Partner Summit, Partner Roadshows, Partner Engaged Days, and our annual RKOM (Revenue Kickoff Meeting)
  • Set up metrics and track progress using qualitative and quantitative data on content, by measuring engagement, leads, sales, conversions, and customer advocacy, etc.
  • Collaborate with our creative team to improve visual representations and user experience
  • Establish workflow for requesting, creating, editing, publishing, re-purposing and retiring content

Requirements

  • 5+ years of writing experience (preferably a mix of journalism and marketing)
  • 3+ years of experience with SEO and internet content writing
  • Excellent storyteller, writer, and editorialist
  • Good understanding of content marketing, demand generation, and the buyer lifecycle
  • Ability to deliver and convey measurable results using digital marketing analytics and tools
  • Portfolio of work for websites, social media, email, collateral, video, etc.
  • Bachelor's degree
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • HTML5Languages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • HBaseDatabases
    • MySQLDatabases
    • HadoopDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • SmartsheetManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • MarketoCRM
    • MarketoLead Gen

Location

Our new office is in the Denver City Center near shops, restaurants, and bars, conveniently only steps from several light rail stops.

What are Marketo Perks + Benefits

Marketo Benefits Overview

Health and Wellness
In addition to offering a comprehensive benefits package, supporting healthy and active lifestyles is really important to us. We offer onsite group exercise and gym facilities, reimbursement for your personal gym membership, involvement in team sports leagues, and we stock our kitchens with healthy snacks.

Time for Yourself
We realize that there’s more to your life than your work, and we want to support your success and happiness in all areas. Because of this, we offer generous time off for all new parents and for employees that need to aid family members. And, those that stay within the Marketo family can take advantage of our sabbatical program.

Learning and Development
We want to see you excel in your career, and we provide tools to help you continue to grow. We offer leadership and management training, tuition reimbursement, career development and coaching, and employee affinity groups so you can connect with like-minded peers.

Giving Back
We believe that it’s our duty to make a positive impact on our communities. Marketo Give Back is a program that enables our employees to get involved with, and give back to, the organizations that matter to them. We offer unique volunteer opportunities, paid time off to volunteer, and match employee donations.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Other perks include:
-Free EcoPass or monthly parking subsidy

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