SEO/Growth Marketing Specialist
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SEO/Growth Marketing Specialist
Named among the best workplaces in the U.S. by Great Place to Work three times, honored on FORTUNE Magazine’s inaugural list of the 100 Best Workplaces for Millennials, and chosen as the “Market Leader in Incentive Compensation” by CRM magazine, Xactly is proud to be disrupting the incentive compensation market space. We’re building a culture of success and are looking for motivated professionals to join us!
As a SEO/Growth Marketing Specialist in Xactly’s Denver office, you will be responsible for creating and managing search engine optimization (SEO) & pay-per-click (PPC) programs for Xactly Corporation’s incentive compensation business solutions. We are seeking an energetic and driven team player who will increase targeted website traffic and drive qualified lead responses by leveraging growth marketing tactics.
Not only do we offer strong growth opportunities for top performers, but we also have a top-notch culture, benefits (check them out below) and more. Our strong C.A.R.E. values – Customer Focus, Accountability, Respect & Excellence – guide our every move, allowing us to be a leader in the incentive compensation & performance management market. We set the example with excellent customer experience and deliver an award winning SaaS (Software-as-a-Service) product!
Read all about us at www.xactlycorp.com!
Responsibilities:
- Plan & implement SEO/Growth strategy for our business units (SMB, Mid-Market, and Enterprise).
- Manage organic search engine performance and goal setting based on site impressions, clickthrough rates, traffic, and conversions.
- Obsessively monitor and report on SEO/Growth progress, including MOM/YOY visits, conversions & lead responses.
- Run/Manage SEO/Growth (display, search, & social) programs with ad networks.
- Build a clear, quarterly marketing plan that enables us to hit ambitious goals for brand awareness, special events, PR hits, and sales leads.
- Identify growth opportunities via PPC, display, retargeting, SEO, virality, or other virtuous cyclical growth loops.
- Work with cross-functional teams to optimize websites and drive relevant traffic.
- Support the web marketing team in demand generation initiatives.
- Work with our Marketing Operations team to analyze the results from each campaign, adapting future creative according to that feedback.
Required Skills:
- 2+ years of hands-on SEO/Growth experience at the enterprise level.
- Excellent project planning and management skills.
- Experience with Marketing Automation software.
- Experience with SEO/Growth leading-practices.
- Advanced user of Google Analytics.
- Exceptional ability to communicate cross-functionally.
- A/B and MVT Testing.
- BA/BS or equivalent work experience.
- SEO experience on WordPress platform a plus.
- Deep understanding of mobile strategy and how it relates to SEO.
- Knowledge of redirect rules and RegEx commands.
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
- A functional understanding of HTML, JavaScript, CSS, code structure, URL structure, HTTP status codes and redirects.
- Experience with products that serve multiple languages or countries is a plus.
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
Benefits and Perks
- Flexible Time Off (FTO)
- Comprehensive Insurance Coverage (including pet insurance!)
- Tuition Reimbursement
- XactlyFit Gym/Fitness Program Reimbursement
- Kitchen Stocked Daily with Tasty Snacks, Fruit, and Drinks
- Access to Corporate Discounts
- Free Parking & Commuter Benefits
- Up to (3) Days Paid Leave to Participate in Community & Volunteer Opportunities
- End of Month Surprises, Contests, BBQs, Parties & Reward Vacations
- 401(k) Retirement Savings Plan & Employer Match
About Xactly Corporation
Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We address a critical business need: To incentivize employees and align their behaviors with company goals. Our products allow organizations to make more strategic decisions, increase employee performance, improve margins, and mitigate risk. Our core values are key to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.
Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
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