Responsibilities:

• Manage the development, implementation, and daily operations of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) strategies across all major ad networks including Google AdWords, Yahoo Gemini, & Bing Ads
• Manage a team consisting of at least one Marketing Analyst and, with that team members assistance, manage the financial planning, tracking & analysis of campaign data, both ongoing and historical
• Support the creation of annual and quarterly budgets and the setting of KPI targets
• Plan, forecast, analyze, and optimally manage the multi-million dollar search engine marketing budget
• Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing CTR, conversion rate, and quality score
• Develop and execute effective keyword strategy by managing new keywords, match types, and negatives
• Manage and optimize all facets of SEM/PPC campaigns, including ad copy, targeting, bid management, landing pages, and ad extensions
• Evaluate, implement, test, and optimize betas and new features to stay ahead of the competition
• Conduct regular and comprehensive campaign auditing and data QA
• Manage vendor relationships and utilize vendor partnerships for testing new opportunities and gaining industry knowledge
• Serve as a subject matter expert on Search Engine Marketing/Pay-Per-Click for the acquisition team and company and remain current on best practices and strategies

Qualifications:

• 5-7 years of experience managing search engine marketing in-house across Google Adwords, Yahoo Gemini, and Bing Ads
• Strong experience managing enterprise paid search programs with budgets in excess of $6M a year
• Proven PPC skill set and track record of successfully managing PPC programs to increase ROI
• Strong familiarity with engine API reporting and capabilities
• Advanced data analysis skills and ability to make data-driven decisions
• High attention to detail, critical-thinking, and problem solving skills
• Ability to identify, prioritize, and implement high impact initiatives
• Bachelor’s Degree in Mathematics, Marketing, Business, or equivalent discipline

Additional Preferred Qualifications:

• Experience working with Google Scripts
• Experience with SQL and/or statistics and analytical models
• Experience managing direct reports

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