The Senior Manager of SEO & Email Marketing will create the vision, strategy, and a scalable demand gen model that will drive FullContact’s website SEO and Email marketing to become a lead generation machine. The ideal candidate should demonstrate a passion and leadership competency for data-driven planning, decision making and execution to meet business objectives.  

Out of state applications are welcomed, but relocation assistance is not offered for this role.

SEO Strategy & Implementation

• Create strategies for website content, information architecture and layout which appeal to target personas and are effective in communicating our competitive advantage

• Implement rigorous and continuous site testing strategies to enhance the lead generating effectiveness of FullContact.com

• Produce a keyword strategy and analysis toolset in collaboration with Paid Acquisition Manager, sharing insights and opportunities across roles

• Develop link-building strategies and link architecture to aid search engine visibility.

• Collaborate with internal teams to ensure that day-to-day operations take SEO impact into consideration.

• Coordinate with Social and Content functions to ensure synergy and optimization of our online presence

• Keep pace with the changes in the SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithms.

SEO Measurement

• Obsess over customer data and business data to monitor progress toward goals

• Gain a deep understanding of our MA platform and the sales funnel to create effective lead scoring models, increasing SALs and conversion rates.

• Ensure that inbound website traffic can be converted into known leads through a best-in-class online experience

• Provide an exceptional level of SEO reporting which includes detailed insights and actionable next steps which tie-back to overarching business objectives.

Email Strategy & Implementation

• Drive and grow prospect email strategy, taking on responsibility for segmentation, forecasting, testing and overarching direction of prospect email program including personalization and segmentation strategies, A/B and multivariate testing.

• Create and execute comprehensive email campaigns including complex automations, prospect  journeys and nurturing

• Work with Product Marketing product leaders to develop the appropriate e-mail cadence and calendar for each channel.

• Comply with CAN-SPAM guidelines and manage governing email list recipients

Email Measurement

• Develop the appropriate analytics to track email campaign performance and measure success.

Requirements:

• 6+ years of digital marketing experience, with specialisms in SEO & email marketing, and with a proven track record in driving customer acquisition and revenue growth.

• Experience with B2B demand gen strategies, programs, and analytics

• Experience marketing to SMBs, enterprises and mid-market companies

• Excellent analytical skills with experience measuring marketing attribution

• Strongly KPI oriented: acquisition, conversion, ROI.

• Exceptional understanding of all aspects of digital marketing and analytics, especially SEO, natural search, and email marketing.

• Knowledge of email marketing best practices and industry best practices.

• Strong knowledge and experience with Business Related Analytics Software

• Strong communication and team-oriented

• Self-motivated and self-directed, with demonstrated ability to work well with people.

• Experience building out prospect lifecycle programs

• Highly organized and able to manage multiple workstreams.