Search Engine Marketing (SEM) Analyst

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About Us:

HomeAdvisor, a subsidiary of IAC, is an innovative internet company that helps homeowners improve their homes and contractors grow their businesses. A vibrant online marketplace offering an array of resources to its customers, HomeAdvisor is one of the biggest internet success stories in Colorado. We've grown up from our startup days - now with over 350MM in annual revenue - but we're still nimble enough to stay ahead in the fast-changing internet ecosystem.

 

About the SEM (Search Engine Marketing) Analyst Role:

The SEM Analyst will play a key role on the Digital Marketing team, optimizing, analyzing and ultimately helping to improve our online marketing initiatives. An innovative mindset, analytical background, interest in data analysis, and strong teamwork skills are required.

 Responsibilities:

  • Own, manage and optimize large SEM accounts (we’re a top Google spender)
  • Sustain and improve SEM account performance through keyword generation, ad copy optimization, A/B testing, etc.
  • Analyze performance metrics and use the insights you gain to drive business growth
  • Prepare data analyses from numerous sources including internal database tools, third party systems, APIs and data feeds - Primarily through the use of Microsoft Excel
  • Prepare, analyze and succinctly communicate performance statistics for completed projects to the team and key stakeholders across the business - Identify the what and extract the why
  • Build strong relationships with third parties to continue to move the team to the next level of success

 

Other things you should know about HomeAdvisor:

HomeAdvisor is consistently named one of Denver's Top Workplaces by the Denver Post. We're known for a casual atmosphere that is flexible and focused on productivity. Things you'll find here: jeans and sneakers, well-equipped game rooms, a bike share program, and on-site fitness classes. We have a progressive 'take what you need' paid time-off policy, and a well-rounded package of health and welfare benefits that kick in within 30 days of your first day.

 

Think you’re a good fit? Send us a resume, and we’ll get the conversation started!

Experience and Skills:

We want you if you are:

  • Passionate about SEM - You have exposure to or direct experience managing SEM campaigns in Google AdWords, Bing Ads and/or Yahoo! Gemini
  • Driven to Succeed - You are a results-oriented individual who can manage multiple projects at once. You take initiative and ownership of projects from start to finish
  • Highly Analytical - Your math and analytical skills are strong
  • Detail Oriented - Are able to work with and analyze large data sets
  • An Excel Ninja - You are a power user of Microsoft Excel
  • Intellectually Curious - You have the ability to formulate ideas and the drive to implement them
  • An Excellent Communicator - A strong listener with excellent communications skills and the ability to speak with individuals at all levels of the organization
  • Possess a love for the web, technology, marketing, and business
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Location

Nestled within the River North Art District east of the South Platt River is the home of our Denver HQ office. Caddy corner to a variety of popular local restaurants and bars, this location provides access to the after-work happenings residents enjoy and the office itself has a variety of amenities.

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