Product Marketing Manager (B2C SaaS)

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About SurveyGizmo

If you’re like us, you want to make a difference. At SurveyGizmo, the difference we’re making is how you collect, process, and analyze data—with the ultimate goal of empowering smarter business decisions. Our platform gives our customers precise control over every step of the data-gathering process with an inviting and easy-to-use feel. Furthermore, we focus on top-notch customer support and offer tons of training opportunities so our customers feel confident in getting the data they’re after.

Headquartered in beautiful Boulder, Colorado, we’re dedicated to continuously pushing the boundaries of what can be done with online data collection and beyond. This means constantly optimizing and redesigning the way our customers experience our software—from the user interface, to survey building and report generation, to customer support and customer project designs. If we aren’t pushing the boundaries of what these areas can do in the best ways possible for the world around us, we aren’t doing our job.

It’s not just about the software though; at SurveyGizmo, we have a company culture that truly values the people behind all the hard work. You’re not just an employee here, you’re a PERSON, and we respect and take care of our people. Without you, all of the above goes right out the door!

We are looking for a Product Marketing Manager who is passionate about connecting consumers with highly useful, beautifully designed tech.


What You Will Do

You will be the Product Marketing Manager for our Individual license, focused on B2C messaging and communication strategies.

You will provide marketing experience and insights on customer, industry, and competitive behavior to inform marketing strategies.

You will define and manage comprehensive go-to-market strategy including beta releases, positioning, communication of value proposition, and launch strategy.

You will manage the entire product line marketing life cycle of our Individual product line.

In addition, you will:

  • Collaborate and strategize with Marketing, Public Relations, Sales, Operations, and the Executive team on global launch plans
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Analyze potential partner relationships for the product


Who You Are

You have SaaS product marketing management experience, ideally with lifecycle management vs. brand new products. But if you have the latter, that’s certainly a bonus for us!

You have direct experience building and implementing a product’s go-to-market strategy.

In addition, you have:

  • 5-7 years of relevant marketing experience in B2C tech, including positioning/messaging, sales enablement, competitive analysis, and product launches
  • Stellar organization and project management skills
  • Exceptional analytic capabilities
  • Collaboration experience cross-functionally

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Location

168 Centennial Parkway, Louisville, CO 80027

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