Creative, high-energy Demand Gen Guru (or “guru-wanna-be”) with experience in developing & testing a variety of small B to B campaigns needed immediately!  Utilizing “fast fail” tactics, this fun, but critical role focuses on attracting new prospects through campaigns directed at our target personas:  Figuring out where they “live” & what appeals to them, getting their attention & delivering the right call to action. 

Strong interest in experimentation with all marketing avenues (digital, social media, LinkedIn, old fashioned snail mail – whatever works!), a willingness to try new things & the fortitude to fail on occasion, are all attributes of the ideal candidate. 

Other Qualifications:

• Personally executed successful lead generation programs -- and the war stories to prove it
• 1 - 3 years of demonstrated experience with inbound/outbound B2B marketing, digital marketing and lead gen – preferably in the software industry
• Current on the latest digital marketing tools, social media tactics & unique campaigns being tried by other marketers
• A “right brain” passion for creating campaigns and the “left brain” discipline to track campaign metrics.
• Good writing & critical thinking skills
• A researcher who can target and recommend new markets and advertising opportunities
• Ability to work around obstacles, figure them out independently & make things happen!
• Creative, collaborative professional attitude
• Experience with Marketo, Adobe Design, WordPress

Windward is a fast-moving, dynamic company based in Boulder, CO, providing software solutions to a worldwide market.  We offer a casual work environment, energetic, ambitious colleagues and the opportunity to work with customers & prospects from all parts of the globe.  “Perks” include the usual benefits PLUS staff lunches, "quota blowout" celebrations, an office concierge and more.  Get to know us & read what our employees have to say at http://windward.net/company/careers/.