Email Marketing Manager
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Hi, I'm Lindsey, Senior Marketing Manager on the Lifecycle team at Craftsy.
Our mission at Craftsy is to become the premier destination for curated education, inspiration and supplies for passionate makers. Combining cutting edge expertise in digital marketing, technology, content and eCommerce, Craftsy is one of the fastest growing and most successful startups in the US. We’ve raised over $100MM from the world-class investors who backed Facebook, LinkedIn, and Blue Apron. We're located in sunny, stunning Denver, CO, a city ranked consistently as one of the best places to live and home to a thriving startup and business community.
We're looking for an enthusiastic digital marketer to join our sophisticated, performance-driven marketing team.
The Lifecycle team at Craftsy focuses on building a relationship with every member to make Craftsy their one-stop crafting destination. In this role, you will lead planning and execution for email merchandising and cross-functional marketing initiatives intended to engage and convert our amazing customer.
From the start, you can expect to:
- Work with our category buyers and content experts to understand our product assortment and merchandise weekly email sends accordingly to reflect business and marketing goals
- Create program and creative briefs, then collaborate with graphic design and copy to craft campaigns and communications that reflect your vision and goals
- Optimize email performance to maximize engagement and grow revenue
- Craft and maintain an email calendar that balances brand-building and direct-response sends through multiple categories and product lines
- Extend beyond email to develop multi-channel marketing campaigns with cross-functional partners
- Conceptualize and templatize new campaigns to grow our email efficacy
In the ideal applicant, we're looking for:
- A minimum of 2+ years experience in B2C marketing with a focus on email marketing and/or experience in branded and direct response marketing
- Complete ownership of a marketing channel, from ad conceptualization to performance management
- Experience and success with cross-functional planning in a matrixed organization
- Success in applying fundamentals of marketing in a highly analytical environment
To make the cut, you're also:
- Adaptable; you’re invigorated by change and can keep up when things pivot
- A Self-starter who demonstrates initiative in fluid environments
- Comfortable rolling up sleeves and executing
- Curious and committed to performance; you look at data and wonder "what if..."
- Someone who believes your colleagues are a big part of why you love your job
- A lover of creativity, both in your work and others'
- Able to appreciate the art of crafting; a crafter yourself, as a bonus!
- Obsessed with shopping online
To be considered for the role, please submit:
- Your resume, of course! Share your professional experiences and top accomplishments in one page.
- Answers to the following questions in place of a traditional cover letter:
- How do you think about building relationships with customers in performance-marketing channels? Can you engage and convert in the same communication? What Brand has done this well?
- What Brand do you admire for its ability to effectively merchandise and market products? Why?
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