Do you like Mad Men? So do we. We also like Arrested Development but it doesn’t mean we want to open a banana stand. Marketing isn’t like Mad Men anymore.

Magneti is looking for an experienced email marketing manager to oversee our clients’ email marketing programs and help our clients reach digital marketing nirvana. You will be responsible for the overall success of clients’ email programs, ensuring that Magneti delivers quality, innovative and effective work in every phase of execution.

Working alongside Magneti’s account team, writers, designers, and developers, your responsibilities will include

• Data segmentation and migration to and from various email platforms
• Regular A/B or multivariant testing of
  • Audience / segmentation
  • Offer
  • Subject lines
  • Calls to action
  • Creative
• Campaign execution, including set up, scheduling, tagging and deployment of one-time, recurring and triggered campaigns
• Performance analysis and reporting

You understand the digital marketing landscape thoroughly, how landing pages, forms, checkout processes, and confirmation pages—everything downstream of your email—should work together. Strong candidates will have experience planning or creating some of these elements.

You love planning and executing innovative strategies for new lead acquisition, nurture, and conversion. You will thrive if you love understanding a client’s goals and exceeding them, learning constantly, and working nimbly.

Requirements:

• Three plus years deep experience executing email marketing campaigns
• Familiarity with major email and marketing automation platforms, including Mailchimp, Constant Contact, and Hubspot
• Three plus years in a marketing team, agency or internal
• Familiarity with Google Analytics
• Excellent written and verbal communication skills
• Ability to handle and analyze data
• Proficiency with Microsoft Excel
• Ability to develop HTML emails a plus
• Ability to design graphics for email a plus
• Agency experience a plus
• Non-profit / fundraising experience a plus
• Hubspot and inbound marketing experience a plus
• E-commerce experience a plus