Blue Moon Digital
Inc. is a digital marketing agency with a team of experts who are prepared to
help customers optimize their digital marketing programs.

Blue Moon Digital, Inc. is
seeking a Display Media Strategist to be part of
our agency.  The display strategist will
be responsible for media planning and buying based upon client KPIs, as well as
maintaining and analyzing campaign performance data. This role will also be
responsible for assisting in department strategy development and processes.



Job Duties:

·        
Management of entire client display campaign
including; strategy, issuing RFPs, trafficking and reporting. This is inclusive
of native and social advertising

·        
Develops and executes display media plans

·        
Creates and refines internal and client-facing
performance reports

·        
Performs in-depth analyses of marketing
campaigns

·        
Provides frequent progress reports regarding
online marketing efforts and performance metrics to clients

·        
Presents recommendations to managers, clients
and prospects

·        
Management of creative schedules

·        
Actively manages optimizations to assure
client success

·        
Manages tagging and tracking URLs

·        
Executes media plans within DSPs, publishers,
networks, and managed partner relationships

·        
Research and present current industry trends
and developments

 

Required Skills:

·        
3+ years with a digital or media agency, or
in a similar role

·        
Excellent Excel skills

·        
Understanding of traditional banners, mobile,
video, social and cross device media tactics

·        
Quantitative analytical skills and aptitude

·        
Strong software use skills including in-depth
knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook,
and Access), and aptitude to quickly learn new tools

·        
Familiarity with conversion tracking
methodologies

·        
Knowledge of web analytics tools (Google Analytics,
Omniture, Coremetrics)

·        
Familiarity with DCM Trafficking and
Reporting or other 3rd party ad servers

·        
Experience with Facebook ads and paid social
platforms

·        
Experience with DSP ad operations

·        
Excellent interpersonal skills, including
strong written and verbal communication skills

·        
Ability to handle multiple assignments with
effective resolution of conflicting priorities

·        
Exceptional problem-resolution skills
including the ability to think creatively in the development of ideas/solutions
that will contribute value in a dynamic, client-centered environment

·        
Ability to work well in a team, to shine as
an individual and to maintain a sense of humor

·        
High comfort level using the internet as a
research tool

·        
DCM Fundamentals Certification a plus

·        
Familiarity with AdWords, AdCenter and Gemini
a plus

·        
Prior use of research tools (ComScore,
Nielsen, MOAT) a plus

 

 

Education and Experience:

Bachelor’s
Degree

3+ years experience in a client-facing position (e.g., account management,
client management, and client support or business development)

Compensation:

Competitive compensation

Comprehensive health insurance

Dental insurance