Director, Marketing Automation
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DENVER MARKETING FULL-TIME
About Galvanize:
Galvanize is a dynamic learning community for technology. Our community is where people and companies with the guts and smarts to create real-world change congregate and inspire each other. The goal is to make opportunities in technology available to all those with the aptitude, determination and drive. Across 8 beautifully designed urban campuses, Galvanize offers a unique combination of education, workspace and networking.
Galvanize teaches web development, data science and data engineering to students, offers support and workspace to over 700 member companies and provides over 200 networking events across eight urban campuses throughout the nation. Galvanize campuses bring together entrepreneurs, students, investors, mentors, and great people and companies to develop the skills, mindset and networks necessary to thrive in a technology driven world.
Galvanize was recently named one of Colorado’s Top 100 Digital Companies with campuses in Denver (2), Boulder, New York, Seattle, San Francisco, Austin and Phoenix.
To learn more about Galvanize, visit http://www.galvanize.com/.
WHAT YOU'LL DO:
- Own the strategy for re-engagement with email, social and SMS channels
- Develop strategy for engaging high-end email content.
- Plan and oversee implementation of test trigger-based nurturing programs in the marketing automation platform (Marketing Cloud) that target all stages of prospect development: from raw inquiries and cold prospects, to engagement, to closed opportunities.
- Work with product marketing managers to define segmentation parameters (and personas) to drive effective dynamic content.
- Identify opportunities for campaign optimization and areas in the pipeline requiring additional marketing support.
- Design testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates.
- Ensure timeliness and quality of all deliverables.
- Lead the creation and management of dashboards to create useful reporting integrated with the sales database that tracks campaign effectiveness.
- Be a steward of the brand and the Galvanize culture.
EXPECTED EXPERIENCE:
- Subject matter expert on email marketing and email campaign management.
- Portfolio of successful automation programs, dashboards and models.
- Ability to troubleshoot data inconsistencies between databases.
- Good understanding of the email creative process and related technologies.
- Proven experience using a marketing automation platform (e.g. Marketo, HubSpot, Pardot, Marketing Cloud or Eloqua).
- Salesforce.com or related CRM experience is a plus.
ABOUT YOU:
- Ability to think logically and critically when troubleshooting along with a desire to grow your technical skill set.
- Problem solving ability and consideration of process improvements.
- Excellent organizational skills and strong attention to detail.
- Capacity to manage multiple priorities and tasks simultaneously.
- Strong written and verbal communication skills.
Galvanize provides equal employment opportunities (EEO) to all employees and applicants for employment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
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