Brandfolder is seeking well-rounded Director of Marketing to help us introduce a stellar SaaS product to design and marketing professionals worldwide. Your primary role will be driving qualified leads and growing our user base by developing and executing a variety of marketing programs.

WHAT YOU’LL DO

• Manage all facets of Brandfolder’s inbound and outbound lead generation

• Develop the strategy and budget for SEO / SEM / display advertising campaigns

• Manage production (design and copy) of targeted landing pages

• Measure, track and report on all marketing efforts

• Define budgets and campaign success metrics, then optimize continuously

WHAT YOU’LL NEED

• 3-5 years of verifiable success in enterprise-level inbound/outbound B2B marketing and lead generation – preferably in the software industry.

• Knowledge of the latest digital marketing tools, social media tactics, and digital best practices (including copywriting, creative design, list segmentation).

• Demonstrated knowledge of Google AdWords, Bing Ads, paid Facebook advertising, retargeting, and display campaign management and testing.

• Proficiency with Google Analytics, Analytics Platforms (eg KissMetrics / Mixpanel) and optimization software such as Optimizely.

• Extensive experience with email marketing and lead generation through email marketing.

• Experience analyzing and optimizing conversion rates and sales funnels using tactics such as multivariate testing.

• Ability to integrate marketing campaigns across multiple channels.

• A “right brain” passion for creating campaigns and the “left brain” discipline to track campaign metrics.

• Experience with marketing automation tools (e.g. Marketo, Hubspot).

• Creative, collaborative professional attitude.

BRANDFOLDER PERKS

• Work in an exciting startup culture

• Generous paid time off

• Medical and Dental Insurance, 100% paid by Brandfolder

• Free gym and pool access

• Monthly game nights and happy hours

• Dog-friendly office

ABOUT BRANDFOLDER

Based in the Taxi building in Denver, Brandfolder provides an easy, visual solution for organizing and distributing brand assets. Our users include major leagues sports teams, food & beverage companies, and Fortune 1000 firms in a variety of industries. As a core addition to our team, you’ll have access to our great mentors and the ability to participate in decisions that will shape the strategic direction of a fast-growing company.