Overview:

Guild Education is helping working adults in America go back to school, advancing their education and career while on the job. Guild works with employers to offer employees Education as a Benefit, improving a company’s recruitment and retention efforts, while supporting the goals and aspirations of employees for higher education advancement and degree completion.

We offer a mix of customized classes and programs, and we also work in partnership with top American universities to provide college degree programs for our students. Our work is directly with top American employers looking to build modern and relevant programs for their employees. We help Guild members take the next step towards a meaningful career, with a community to support them along the way.

More about the job:

As a Director of Marketing, you will:

• Implement a tool and strategy for marketing automation and attribution
• Develop and communicate a clear shared vision for a B2B2C marketing effort - engaging prospective students through their employers - including developing a toolkit of marketing strategies that can be deployed across multiple partners
• Effectively plan and execute all marketing campaigns to recruit new prospective students through employer channels
• Manage student and partner outreach channels including: field work, info sessions, print, social, email, text and paid marketing.
• Analyze, measure and report all marketing efforts and assess against goals (ROI and KPIs)
• Keep up with current and future trends in digital marketing and online higher education.
• Use creative marketing strategy to engage and excite prospective students interested in furthering their education.

We hope you have core skills & experience including:

• Digital Marketing: need to have proficient experience in digital marketing and understand how to lay the foundation for a successful digital marketing mix. You’re able to:
• write a series of effective emails, run A/B tests to determine most effective content
• be accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver student interest & enrollment
• identify opportunities to optimize SEO/SEM efforts and execute on those opportunities
• familiarity with planning and executing paid campaigns specifically Facebook and Twitter
• Data Analysis: you love numbers and data because you want to run a data-driven marketing team. You’re able to:
• take full accountability for business metrics, setting clear, measurable marketing goals and track progress against those goals
• ability to analyze marketing metrics from tools such as Google Analytics, MailChimp campaigns, Salesforce and Heap/Segment
• Content Creation: you can develop and execute digital marketing campaigns, gaining buy-in from internal partners from the development of creative briefs through idea execution. You’re able to:
• identify quality content to share with our student base
• manage team and work with designers to deliver high-quality and engaging content
• analyze content patterns and adapt strategy to fit customer needs
• write blogs and develop content bank for current and prospective students
• Marketing Tools & Systems: implement the systems and tools for marketing attribution and automation. You’re able to:
• Suggest tools and support implementation of these systems into our technology infrastructure
• Help drive the right intervention points for marketing automation
• Field Outreach and Organizing:
• Past experience managing field outreach / on-site marketing efforts, ideally on data-driven campaigns.
• Experience managing other staff and systems for tracking daily field metrics, soft and hard reporting numbers, and

You’ll be a good fit at Guild if you have:

• Evidence of excellence - you’ve risen to the top of all the circumstances & situations you’ve been in.
• A love for the all hands-on deck feel of a startup—no task too big or too small
• A sense that you’re a builder, not an editor
• A strong reputation as a hard worker & a personal desire to consistently improve
• The ability to quickly connect the dots in any situation you’re in
• An desire for accountability and co-ownership of challenges
• Ambition to help achieve our mission while progressing your career
• A desire to work in an environment where priorities change as we learn
• Humility as a team player with a willingness to a diversity of assignments - incredibly difficult challenges to somewhat mundane tasks - depending on the day
• Passion for entrepreneurship & social impact in the higher education and employment space

What you’ll get from us:

• We’re a mission-driven company with a proven business model that addresses a massive problem and market opportunity. It’s our goal to to support as many Guild members as possible, and change the world along the way
• We offer a competitive salary and benefits package
• We’ve recently closed our $8.5M Series A round, and we’re eager to bring new members to our team who can help us keep up with our growth
• The investors & advisors backing us are world class - we hope you’ll have an opportunity to learn from them alongside us
• Our co-founders have collaborated together for 10+ years, including two past ventures in education technology and higher ed, and are committed to building a community and company where we all love to work

What you won’t get:

• Micro-management or hourly directions. We want people who thrive when given ownership and autonomy to take initiative and run with projects. That said, we’ll support you and give you feedback regularly.
• A 9-5 mentality. We believe in what we’re trying to accomplish and work hard to try to do it. This doesn’t mean putting in face time. It does mean working until the job is done.
• Reverence for the status quo. We believe what’s out there today for our students doesn’t cut it, plus we love change and believe it’s our job to function as a learning organization. That means near-constant evolution, reflection and change.
• Corporate pace or precision. At Guild, done is better than perfect. If you like having certainty about your plans or dislike quick turnaround times, we’re not a great fit.
• Corporate perks. We’re scrappy and place our students first above all else. Everyone who works with us full time is an equity owner, and we want you to love coming to work but that unfortunately won’t include a $500 chair or an on-tap kombucha bar ;-)