Digital Media Buyer
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SendGrid is one of the fastest growing email infrastructure companies in the world. SendGrid has an opportunity for a Digital Media Buyer who is extremely detail oriented and has a passion for creating demand through innovative marketing programs.
At SendGrid we’re focused on developing and expanding our world class, cloud based transactional email platform. We’ve revolutionized the transactional email space by powering the infrastructure for thousands of companies that rely on us to send more than 20 billion emails each month. SendGrid is a fast moving, lean company where every team member has a huge stake in the company’s success. If you are equally adept analytically as with marketing strategy and execution, then SendGrid may be the perfect environment for you.
What You’ll Do
- Live by and champion our cultural values of Happy, Hungry, Honest, and Humble
- Manage the digital display media efforts; including implementation, trafficking, tagging, analyzing, optimization of media plan
- Create, maintain and update campaigns within our DSP, utilizing industry best practices
- Work in a trade desk capacity to identify and traffic ads across various publisher placements, and act as the primary contact for publisher correspondence
- Work with design team to create new display assets, including static, animated, rich media, and video units
- Collaborate with our Sr. Manager of Online Marketing to fully launch, optimize and complete online media campaigns
- Deliver campaign tags to vendors in advance of launch, then QA to confirm campaigns are up and running on the correct start date and serving the correct tags
- Establish a testing cadence for new ad creation and trafficking with a focus on conversion performance
- Ongoing communication and coordination of media workflow
- Schedule and lead regular status calls with appropriate parties to manage and update all tactical aspects of Media Workflows
- Drive increasing customer acquisition to meet monthly, quarterly and yearly goals
- Research, plan and launch new advertising opportunities
- Troubleshoot and validate report data from various tracking sources (GA, Convertro)
- Discover, implement and track new programs and emerging technologies
- Monitor competitive actions and research marketplace changes to provide updates and recommendations to the team
- We're an agile, fast growing company and this job description isn't meant to be a complete list of your qualifications or all of the things you'll do
About You
- 2+ years of experience in hands-on demand generation and marketing campaign management
- Experience working with DSPs, trade desk, ad servers, and digital tracking tools
- Familiar with a wide range of digital ad assets, including static, animated, rich media and video units
- Ability to manage large budgets to positive ROI goals
- Detail oriented to analyze large data sets
- Creative mindset for developing new ad units / ideas
- Proven track record in driving customer acquisition through paid media
- Proficient in Excel (pivot tables), PowerPoint, Word, and Google Docs
- Team player with a great attitude and a positive outlook on life (it’s not all about work)
- Ability to manage and prioritize multiple projects in a fast paced environment
- Analytic acumen and proven experience measuring effectiveness of marketing programs to drive leads and sales
- Bachelor’s degree
SendGrid is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.
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