Do you thrive in a dynamic and fast-paced environment? Do you have a passion for enterprise cloud technology? If so, a rewarding career awaits you at eFolder. Employees that succeed at eFolder have a high sense of urgency, take initiative, are committed to hitting their goals, and are enthusiastic about our product. As part of the eFolder team, you are provided with interesting work, a stellar product, new things to learn every day, and the ability to grow within the organization.

eFolder is seeking a Digital Marketing Manager to develop innovative online strategies that generate new business and maximize our digital footprint. Based in Denver, CO and reporting to the Marketing Director, this individual contributor is the mastermind for digital tools and campaigns. You’ll own campaign development and execution, website management, SEO strategy, and social media marketing.

Your primary mission is creation of a “machine” to consistently deliver Marketing Qualified Leads to the Sales Team (your primary “Customer”). You’ll work closely with your colleagues in Marketing (Product and Field Marketing), along with collaborating across other parts of the business. You have your finger firmly on the pulse of the digital realm, and you constantly find new demand generation tactics to fuel the pipeline.

Major Accountabilities

Support the generation of new Marketing Qualified Leads for the eFolder Sales Team

Develop and implement a comprehensive digital marketing strategy to:

• Generate leads through digital channels (i.e. email, web, social, etc.)
• Enhance brand visibility
• Grow the eFolder “opt in” Audience
• Evolve online branding/messaging for consistency and effectiveness across digital mediums

Be our Marketo Expert as you:

• Build Multi-Touch Campaigns
• Segment Target Customers and Prospects
• Develop dashboard and ad-hoc reporting needs
• Analyze Campaign results for successes and improvement opportunities
• Integrate with Salesforce for seamless communication of Leads to the Sales Team

Manage the eFolder website via:

• Daily updates,
• Architecture and UX enhancements
• Ensure content is current and continually refreshed
• Devising and implementing strategies that drive traffic to eFolder website via SEO and PPC.
• Analyze and Report on web traffic trends and identify potential optimization tactics

Evolve social media marketing to leverage campaigns and content with social media usage trends of target market

Collaborate with entire Marketing Team to manage Marketing editorial calendar

Serve as a liaison with the field

About You:

• Proven expertise with Marketo is a MUST
  
• 4-5 years of experience with Campaigns, and/or Demand Generation Marketing for a technology company
  
• Strong understanding of current online marketing concepts, strategies, and best practices
  
• Familiarity/experience with the Business Disaster Recovery and/or Storage industry is preferred
  
• Excellent organization and prioritization
  
• Inquisitive attitude with a “roll up your sleeves” mentality and a desire to learn
  
• Bachelor’s degree
  

Bonus:

• Familiarity with the IT channel (software, hardware, Distributors, and MSP companies)
  
• Experience with Social Media
  
• Proven expertise with Salesforce.com
  

Our mission is to provide peace of mind by protecting and empowering business productivity. Through our network of thousands of IT channel partners, our solutions protect the lifeblood of thousands of businesses worldwide---their data. Your work, passion, and innovation will safeguard billions of dollars of our customers' revenue from the catastrophic effects of data loss or lost productivity.

We foster a fast-paced, collaborative, agile, customer-focused environment. We engineer for extreme scale and reliability. We don't settle for second best. Sound familiar? Join us! We headquartered in Denver, Colorado, with remote employees across the world.

Our Story

eFolder provides an award-winning suite of cloud-enabled data protection services, distributed exclusively through our network of partners. Designed from the ground up for IT service providers (including MSPs, VARs, CSPs, and integrators), eFolder’s solutions enable partners to enter the rapidly growing cloud backup, file sync & sharing, and business continuity markets, providing valuable services while generating profitable recurring revenues. Historically bootstrapped and now private equity backed, eFolder has experienced exponential organic growth, and continues to rapidly grow organically as well as through acquisition.

Our Philosophy

We don't want to provide you with a job, we want to empower careers that stoke your passions and challenge you to grow as a person

We tackle hard problems.

We're not afraid of failures--we learn and move on.

We have a team-centric culture and extreme customer focus.

We treat our employees as good as we treat our customers.

We don't settle for second-class efforts---be proud of your work and those you work with.

We value diversity and the richness it brings to our interactions and services.

Benefits. Lots of them. For example, we pay 100% of insurance premiums for you and your family.

Our Values

Our core values are an integral part of who we are and how we do business: We Care, We’re Listening, and Together We Can.