Demand Generation Marketing Manager

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About SurveyGizmo

If you’re like us, you want to make a difference. At SurveyGizmo, the difference we’re making is how you collect, process, and analyze data—with the ultimate goal of empowering smarter business decisions. Our platform gives our customers precise control over every step of the data-gathering process with an inviting and easy-to-use feel. Furthermore, we focus on top-notch customer support and offer tons of training opportunities so our customers feel confident in getting the data they’re after.

Headquartered in beautiful Boulder, Colorado, we’re dedicated to continuously pushing the boundaries of what can be done with online data collection and beyond. This means constantly optimizing and redesigning the way our customers experience our software—from the user interface, to survey building and report generation, to customer support and customer project designs. If we aren’t pushing the boundaries of what these areas can do in the best ways possible for the world around us, we aren’t doing our job.

It’s not just about the software though; at SurveyGizmo, we have a company culture that truly values the people behind all the hard work. You’re not just an employee here, you’re a PERSON, and we respect and take care of our people. Without you, all of the above goes right out the door!

We are looking for a Demand Generation Marketing Manager who is passionate about pulling in leads through creative and effective marketing techniques.

This is your opportunity to join a forward-thinking company within a high-growth part of the SaaS industry.


What You Will Do

You will manage demand generation/nurture campaigns mapped to each stage of the buyer’s journey.

You will manage web, email, and social media strategies as well as develop, execute, and optimize paid digital advertising campaigns.

You will develop our buyer personas and create the list segmentation and all corresponding details involved for each.

In addition, you will:

  • Manage and coordinate all advertising and promotional strategies and plans
  • Own and optimize relationship with SEM and software review partners (such as Google AdWords, Bing, Facebook, LinkedIn, Twitter, Capterra, etc.)
  • Measure and optimize our lead generation marketing
  • Collaborate with the Director of Marketing, Marketing, and Sales teams to develop and advise on account-based marketing strategies
  • Embrace a data-driven approach


Who You Are

You have 4+ years of demand generation experience building out lead processes and and working in the lead funnel.

You have best practices knowledge of marketing automation, demand generation, and rules-based lead nurturing/lead scoring.

In addition, you have:

  • B2B SaaS marketing experience
  • Stellar organization and project management skills
  • Exceptional analytic capabilities
  • Collaboration experience cross-functionally
  • Salesforce experience
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Location

168 Centennial Parkway, Louisville, CO 80027

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