Consumer Marketing Specialist

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The marketing professional who seeks a collaborative environment that will allow them to grow professionally while helping the company to maintain its industry leadership will find an exciting opportunity as a Consumer Marketing Specialist with Webroot, a global leader in software security. Your knack for fostering cross-functional partnerships and your ability to understand and adjust to retail, e-tail, brand, and promotional trends will make an immediate impact here. This exciting role will provide you with the opportunity to support our marketing and sales channels as you research marketing and business trends to support the promotion of essential components of Webroot technology products to our retail customers.  This is a role where your passion for marketing and technology can be merged to allow you to build a dynamic career with an industry leader whose corporate philosophy encourages collaboration between management and employees to make Webroot a truly excellent global company.

As Webroot's Consumer Marketing Specialist, based out of our Broomfield, CO, office, your primary mission will be to develop marketing and training materials to support business initiatives including content, interactive programs, staff guides, and supporting material. In this role, you will be tasked with the creation of retail promotions and the education schedule to provide oversight and brand support for store-level trainers and the field training team. The marketing programs and tools that you help to create, develop, and implement will be instrumental in driving Webroot's business by increasing the level of product awareness among consumers.  Your precise attention to detail, incredible organizational habits, and project management expertise will allow you to effectively track campaigns through different platforms from start to finish. Equally important will be your solid background in copywriting to translate complicated product details and create user-friendly manuals so consumers and retail staff can understand the material.

Your expertise in product marketing research and analysis will allow you to successfully assist in the development, implementation, and administration of sales promotions in order to increase overall retail success for Webroot products. Previous experience with Google Analytics and online advertising analysis will allow you to hit the ground running. Your strength in marketing, combined with your professional finesse and ability to work with others to get the job done will be essential in allowing you to hit the ground running.  This is a unique opportunity to be the subject matter expert in this area and to truly understand the products, markets, and our consumers. You will have a strong impact on their success and on the continued success of Webroot in this highly technical field.  Your top notch technical skills in Excel, Word, and PowerPoint are critical for your success in this role. This is a premier opportunity for you to bring your passion for technology and its marketing to Webroot, where you can enjoy continued learning while growing your career with a global brand leader.

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Location

385 Interlocken Crescent, Broomfield, CO 80226

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