Join our Category Expansion Team!
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Looking to join one of the fastest growing technology companies? Craftsy is changing the way people learn what they love – from photography to quilting to cooking and more. How, you ask? We create classes with broadcast-quality production value offered through an interactive online education platform that results in an unsurpassed learning experience. For students, our classes combine the best of offline workshops with the flexibility of an online delivery platform. By combining technology and content expertise, Craftsy is well positioned in the multi-billion dollar online education market.
Founded in 2010, Craftsy is backed by leading investors including Foundry Group, Tiger Global, Adams Street, Michael Dearing and Jeff Jordan. Over the past three years, we’ve grown to over three million users and 180 employees.
Craftsy is looking for top-notch, critical thinkers with a role-up-your-sleeves attitude to join the Category Expansion team. This team sits at the cross-section of multiple functions, setting the direction from content production to go-to-market strategy for new categories. Put simply, we’re looking for individuals with an entrepreneurial mindset, who demonstrate enthusiasm, drive, ownership and leadership to get results.
As a member of the Category Expansion team, you will:
- Develop a vision for the category, including a clear content strategy and customer segmentation
- Anticipate and recognize trends and leverage that insight to ensure we seize relevant, meaningful and timely opportunities
- Build a data-driven portfolio of courses that will resonate with our passionate enthusiasts and lead to tangible business results
- Take ownership for end-to-end execution and recognize your responsibility for the details for each course (this includes plenty of scheduling, logistics, and contracts!)
- Establish, cultivate and sustain relationships with instructors who will produce blockbuster courses within the category
- Be the category spokesperson both internally and to our target customers
- Be a trusted advisor, expert and liaison for the content —building confidence with colleagues and instructors alike
- Develop merchandising material for each course and partner with the Channel Marketing team so they can optimize the media spend for your courses
- Measure category performance and optimize tactics based on key insights
Sound like something you’d love to do? Awesome! Your experience and background may include, but doesn’t need to be limited to:
- Ability to work in a fast-paced, ever-changing environment
- Understanding of business strategy and competitive analysis, including key growth levers
- Analytical expertise demonstrated in professional or academic environments
- Project management experience to execute complex work in line with deadlines and milestones
- Excellent communication skills–writing, editing and presenting in diverse formats as a face and voice of Craftsy
- A personal passion for one or more of the Craftsy categories!
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